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email

Optimizing Email Through The Customer Journey [Infographic]

This week’s infographic looks at email marketing optimization, courtesy of Easy SMTP. Click to enlarge infographic Tweetable stats Including an offer in email can double revenue per click Tweet this Vague subject lines reduce email open rates ...
burger-menu

Mobile Menus: Hold the Hamburger?

Whether you call it the “hamburger,” “sandwich,” “hot dog,” “list icon” (or as I like to call it, the “Adidas”), that little 3-bar thing denoting mobile menus are growing in adoption. But we’re ...
pinterest

Pinterest and Ecommerce [Pinfographic]

This week’s infographic (or “Pinfographic”) comes from Wishpond, highlighting how users interact with products on the popular social network. Tweetable Highlights 80% of Pinterest users are women, 50% have children Tweet this Pins ...
rich-pins

The Point of Using Rich Pins

Rich pins are to Pinterest marketing what rich snippets (Schema.org) is to search marketing. Adding metadata to your pinnable content such as pricing, Buy This calls-to-action, descriptions and stock availability gives Pinterest users more information ...
tinder

How Tinder Tackles an M-Commerce Problem

Mobile shopping has exploded in recent years, and online retailers have responded by designing mobile friendly sites and apps. But rather than design these experiences for the mobile context, this often equates to adapting the catalog storefront for the ...
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