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ecom links

Choice Ecommerce Links: July 2015

This month Walmart and Amazon duelled over low-low pricing, and Jet.com officially entered the battle. To compete, online marketers need to be strategic, nimble and on top of their game. We hope our choice cuts for the month help you to do just that. MasterCard’s ...
omnichannel-service

Omnichannel Customer Service In Action [Infographic]

From mobile to social – customer care that meets the demands of the digital consumer covers all the bases. Enjoy Zendesk’s infographic Convert With Confidence: Good Customer Service is Good Business. Click to enlarge infographic Tweetables 70% ...
cust-serv

The Importance of Omnichannel Customer Service

There’s much ado about integrated, omnichannel shopping experiences, from responsive design to integrated inventory, buy online pick up in store services to in-store digital. But not to be overlooked is omnichannel customer service, where customers ...
social-shopping

Social Buy Buttons: Why Product Content Matters

The arrival of mobile search and social buy buttons are both an opportunity and a threat to online retailers — and will force them to get product content right. GetElastic connected with Mike Lapchick, product content expert and founder and CEO ...
millennial-moms

Marketing to Millennial Moms

Last post we examined why mobile matters to Millennials, featuring data that shows the gap between Gen X and Millennials’ technology preferences, behaviors and attitudes. Millennials have grown up digital, and this demographic has its own set of ...
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