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social-shopping

Social Buy Buttons: Why Product Content Matters

The arrival of mobile search and social buy buttons are both an opportunity and a threat to online retailers — and will force them to get product content right. GetElastic connected with Mike Lapchick, product content expert and founder and CEO ...
millennial-moms

Marketing to Millennial Moms

Last post we examined why mobile matters to Millennials, featuring data that shows the gap between Gen X and Millennials’ technology preferences, behaviors and attitudes. Millennials have grown up digital, and this demographic has its own set of ...
global-commerce

Applying Cultural Context to Cart Abandonment

Earlier this year, a study by ComScore commissioned by UPS surveyed global online shoppers about their cart abandonment habits. Aggregate data hides insights, while segmented data reveals them. How can ecommerce marketers apply this data to contextual ...
facebook-news-feed

3 Tips for Maximizing Your Facebook News Feed Exposure

Consumers follow brands on social because they presumably want to hear from them — Twitter’s own study found 52% of consumers want to be notified of special offers and 51% want to stay on top of brand news. 44% want to learn about new products, ...
apple-beacon

How Beacons Connect Digital with Physical [Infographic]

This week’s infographic examines how beacons connect digital and physical experiences, from Beaconstac. Click to enlarge infographic Tweetables 82% of smartphone users turn to their phones to influence their purchases Tweet this Beacons are ...
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