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blendtec

Twitter and Facebook Commerce: Will It Blend?

Last week was a hot one, with Twitter announcing its acquisition of cross-channel promotions startup CardSpring, and Facebook testing a “Buy” button, joining Twitter who launched the same feature last month. The CardSpring deal is just a deal for ...

How Data Impacts the Path to Purchase [Infographic]

This week’s infographic from Baynote outlines how data influences the customer journey from discovery, to research / purchase intent, to checkout, post-purch and beyond. Click to enlarge infographic Tweetables 89% of consumers use search engines ...
shopvideo

Shoppable Video: Hit or Miss?

Shoppable video isn’t new (Get Elastic first covered Youtube’s efforts to support click-to-buy for brands in January, 2009). And despite its potential pros, only a handful of brands and online retailers have experimented with it. So is shoppable ...
personas-tstk

4 Ways to Collect More Customer Information

Required for effective personalization is knowing thy visitor. You can infer intent by referral campaigns and keywords, on-site searches, site navigation, wishlist activity and cart contents. Or segment customers based on profile information, device ...

The World Cup of Ecommerce [Infographic]

Last post we looked at some data from the e-tailing group’s Annual Merchant Survey. Baynote combined scores from the survey into a soccer-themed infographic in the run up to the World Cup final. Enjoy! Click to enlarge infographic Highlights 42% ...
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