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Social Commerce Revenue By Industry [Infographic]

There’s a lot of mystery around the revenue driving potential of social media marketing. This week’s infographic comes from AddShoppers, which keeps tabs on social conversion data across networks for over 10,000 online retailers. The data ...
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Optimization Testing Within Branding Constraints

Last post Chris Goward, author of You Should Test That joined us to answer the tough questions on A/B testing. In his book, Chris also shares a landing page case study from B2B software vendor SAP that’s a great example of working within branding ...
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Ten Conversion Testing Questions Answered

We talk a lot about conversion optimization tactics on Get Elastic. While they may be backed up by research, case studies or even what may be considered common sense, they can always be punctuated by one phrase: “You should test that.” I recently ...
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The Web Usage Habits of Europeans [Infographic]

This week’s infographic is courtesy of MintTwist, looking at the web usage habits of Europeans. Tweetables Europeans make up 12% of the global population, and 21% of the online population Tweet this Iceland and Scandanavia have the highest ...
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Facebook Satire Reflects Real Attitudes About the Web

This satirical vignette titled A Facebook Update in Real Life reflects some real-life attitudes towards the number one social network and the web experience in general. Enough with the constant updates! With Facebook, web applications and even some ...
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