Latest Articles

Experience-Driven Commerce: 6 Ways to Become an Experience Business

This post is based on a keynote by Brad Rencher, Executive Vice President and General Manager of Adobe at the Summit 2017 conference. Companies that consistently provide positive customer experiences enjoy higher sales and customer loyalty. A Forrester ...

Amazon and Whole Foods: Did Rotten Tomatoes Spark a $14 Billion deal?

When Amazon announced its bid for Whole Foods, you could practically hear the screams coming from the C-suites at Kroger and Wal Mart. When a giant like Amazon bites into your market, the chances of survival diminish—and the grocery industry is already ...

The Consumer Internet of Things is About to Explode

In industrial manufacturing, machine-to-machine communications allows sensors in one place to communicate with control systems for an automated response. For example, if the temperature in a commercial food processor reached a critical high, a sensor ...

3 Reasons Your CEO Wants an Omnichannel Approach

By next year, Forrester estimates that digital technology will play a part in almost 60% of all in-store transactions, which will equate to roughly US$1.8 trillion. While most brands have spent decades building their physical presence, many are losing ...

Navigating Omnichannel Complexities: 3 Tips for Success

Navigating the omnichannel universe is a challenge for many retailers. Whether they started out online or as physical business, knowing which channels to leverage can be tricky. This article explores strategies for building an omnichannel business that ...
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