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facebook-commerce

The United State of Social Commerce [Infographic]

This week’s infographic looks at social commerce statistics and trends in the US, courtesy of Invesp Consulting. Tweetables Social commerce is projected to grow to $14B in 2015, compared to $3B in 2012 Tweet this Social commerce is forecast to ...
video

9 Types and 6 Tips for Vine Video Marketing

A few years back, I posted 17 styles of Twitter updates for online retailers, from branding to customer care to “transactional” tweets. Absent from that list (because it didn’t exist) was micro-video from Vine and Instagram. The micro-video ...
cross-selling

Are Your Cross-sells Killing Conversion?

It’s generally believed that product recommendations on ecommerce sites increase conversion and average order value. But according to e-tailing group’s 16th Annual Merchant Survey, 59% of retailers don’t know what kind of conversion rates they ...

10 Ways to Use Psychology to Convert Customers [Infographic]

This week’s featured infographic examines the psychology of conversion optimization, from pricing to verbiage to segmentation. Via Helpscout
email-unsubscribe

3 Ways to Handle Email Unsubscribe

Nobody likes to cut an email subscriber loose, but when someone wants to go…you gotta let ‘em go. But it doesn’t mean the customer relationship is over. Some email defectors may simply just want to reduce their inbox clutter. A common ...
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