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storybook

Storytelling Through the Category Page

When you think of storytelling in an online store, what comes to mind? Product page copy? Embedded video? Blogs? Look-books? Certainly not on the utilitarian category page… But I found a fantastic example of storytelling right in the category results ...
breakingbag

Breaking Bag: Reinventing the Ecommerce Experience

This was Amazon’s home page in 1995. By ’98, it had adopted the “catalog” look: The ubiquitous format for most online shops today, one that few have veered from. The Web has changed since ’98 Clearly the Web has changed ...
steps

Your 12-Step Landing Page Recovery Program [Infographic]

Today I and a few hundred digital marketing professionals from all over the map converge for Unbounce’s Call to Action Conference ( #CTAConf ) right here in Vancouver. We’re also happy here at Elastic Path to have Unbounce as our new downstairs ...
bitcoin-thumb

One Online Retailer’s Experience With Bitcoin

In January, we asked Is 2014 the Year of Bitcoin for Ecommerce? Since then, we’ve seen the likes of NewEgg, Tiger Direct, Dell, Dish Network, Lord and Taylor and BloomNation jump on board with Bitcoin. Even PayPal is dropping big hints that it will ...
cart-testing

A/B Testing the Untestable in Checkout

92% of merchants participating in the e-tailing group’s 16th Annual Merchant Survey ranked A/B, multi-variate or other usability testing as most or somewhat important merchandising tactic for customer retention (second only to web analytics). While ...
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