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facebook-ads

7 Tips for Facebook Dynamic Product Ads

Every ecommerce marketer wants to figure out how to make the most out of social (or anything out of social). And while organic exposure is cheap, it’s getting harder and harder to reach fans in the News Feed. While many speculate this is purposeful ...
mobile-only-shopper

7 Tips for Targeting the Mobile-Only Shopper

There’s a customer segment you need to pay attention to: the mobile-only shopper. ComScore says it’s 13% of US Internet shoppers. 13% of Internet shoppers, no big deal, right? No big deal until you see the the percentage of mobile-only shoppers ...
abandoned-cart

The Lowdown on Shopping Cart Abandonment [Infographic]

This week’s infographic hails from Nextopia, covering cart abandonment costs and culprits. Tweetables 67.45% of online shopping carts are abandoned Tweet this The average delay between first visit and actual purchase is 19 hrs Tweet this 72% ...
ecom-platform

Why You Don’t Need Another Ecommerce Solution

In our Adobe Summit session Reinventing customer engagement with Experience-driven Commerce: How McGraw-Hill Education Took on Digital Learning and Won last week in Salt Lake City, Utah, we teamed up with Adobe and McGraw-Hill Education to share how this ...
rules-of-thumb

Mobile Content in Context: Rules of Responsive Experience

With Apple Watch’s launch last week, marketers are paying attention to what they can do with the wearable. While QVC wasted no time in developing its own Apple Watch features, ready to launch when the smartwatch does, it smartly stuck to the context ...
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