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tablet-commerce

When a Winning Tablet Design Flops on Desktop

Do tablet users behave (and convert) similarly to desktop users? Clark’s shoes set out to answer this question by testing its winning tablet design on desktop against its desktop version. The case originally appeared on WhichTestWon (a fantastic ...
eggs

5 Places to Hide Easter Eggs in Ecommerce Marketing

Originating as inside-jokes in video games, TVs and movies, some digital marketers have also used Easter eggs to crack up customers. For the last 2 years, we’ve run Easter features on Easter eggs in ecommerce marketing: How Easter Eggs Can Beef Up Your ...
blue

Gain Competitive Advantage with Attribution: Predictions from Adobe Summit

A key takeaway from this year’s Adobe Summit is that if your business can capitalize on things that are out in the marketplace right now – sensors, mobile, social, wearables – you will be able to establish an immense competitive advantage ...
ibeacon

Beyond Push Notifications: What Can Beacons Do For Retail?

The obvious application of beacon technology is to push content – be it welcome greetings, discounts and special offers, product information, branded content or other alerts. What else can beacons offer in-store? Based on the research in Forrester Research, ...

Profile of A Chief Marketing Officer [Infographic]

This week’s infographic comes from CMO.com and breaks down the details of the average Chief Marketing Officer in the United States.
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