Latest Articles
digital-divide

How Digital Influences In-Store Sales [Infographic]

This week’s infographic hails from Deloitte Digital. A recent Deloitte study found that retailers are ‚Äúdramatically underestimating the influence of digital and are caught in a divide where they are making digital investments that primarily support ...
mobile-smartphone

5 Native Smartphone Features That Boost Mobile Experience

Mobile commerce is not desktop 2.0, and your mobile website or app is not merely a shrunken-down version of your e-store. Mobile is its own animal, with its own use context and utility. Mobile devices have 5 native features that ecommerce marketers and ...
ebook

The Convergence of Content, Context, Channels and Commerce

We’re excited to announce our latest ebook The New Customer Journey: A Convergence of Content, Context, Channels and Commerce is now available for free download. The first in a series, Book 1 covers: What is experience-driven commerce and why are ...
google-mobile

What Google’s Entrance to M-Commerce Means for Merchants

According to a report by The Wall Street Journal, Google’s gearing up to enter the mobile commerce game. The search giant will begin showing buy buttons in mobile search pages which will redirect clickers to Google’s own product page where ...
mobile-millennials

How Millennials Shop [Infographic]

This week’s infographic hails from Adweek: Everything You Need to Know About Millennial Consumers. Tweetables Millennials make up 27% of the US population Tweet this 30% of millennials use 4 or more devices per day Tweet this Millennials ...
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