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navigating-omnichannel

3 Reasons Your CEO Wants an Omnichannel Approach

By next year, Forrester estimates that digital technology will play a part in almost 60% of all in-store transactions, which will equate to roughly US$1.8 trillion. While most brands have spent decades building their physical presence, many are losing ...
navigating-omnichannel

Navigating Omnichannel Complexities: 3 Tips for Success

Navigating the omnichannel universe is a challenge for many retailers. Whether they started out online or as physical business, knowing which channels to leverage can be tricky. This article explores strategies for building an omnichannel business that ...
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The Rise of the Digital Experience Platform

Increasingly, consumers are engaging brands via multiple digital touchpoints. These interactions experienced through texting, phone apps, websites and social media are essential to business growth and profitability. Companies capable of optimizing digital ...
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The Case for Extreme Personalization

Extreme personalization, sometimes referred to as marketing to a customer segment of one, is the holy grail of the multi-channel world. Extreme personalization comes down to one simple reality: customers expect your company to know who they are — ...
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CMOs Reveal What They Really Think about Digital Projects

The Chief Marketing Officer (CMO) is on the frontline of digital marketing and delivering digital experiences. Over the past decade, CMOs have gone from being a cost center, siloed within their own organization, to being a full-blown digital player, charged ...
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