Comments on: 12 Can't Miss Email Strategies Webinar Recap

By: Free Holiday Email Marketing Resources | Get Elastic

Free Holiday Email Marketing Resources | Get Elastic — Wed, 22 Oct 2008 18:26:48 +0000

[...] Last November’s Elastic Path Webinar: 12 Can’t Miss Email Strategies for Online Retailers with Sitebrand’s Carolyn Gardner is worth a replay, and catch the text recap on our blog. [...]

By: Ecommerce Holiday Marketing Guide | Get Elastic

Ecommerce Holiday Marketing Guide | Get Elastic — Tue, 03 Jun 2008 20:39:44 +0000

[...] 12 Can’t Miss Email Strategies for Online Retailers webinar replay and summary blog post. • Net-A-Porter’s example of emailing your wishlist. • If you’re looking for [...]

By: Marketing Lessons from the 2007 Holiday Season

Marketing Lessons from the 2007 Holiday Season — Thu, 24 Jan 2008 21:05:47 +0000

[...] 12 Can’t Miss Email Strategies for Online Retailers webinar replay and summary blog post. • Net-A-Porter’s example of emailing your wishlist. • If you’re looking for inspiration on [...]

By: Persuasive e-Marketing» Blog Archive » Email: Are you really testing and refining?

Fri, 09 Nov 2007 14:59:21 +0000

[...] Retailers” webinar with Elastic Path today (Don’t worry — if you missed it, Linda Bustos posted a great recap on the Get Elastic eCommerce blog as did Chad White at RetailEmail.Blogspot), I want to elaborate a little on her last point [...]

By: Linda Bustos

Linda Bustos — Thu, 08 Nov 2007 23:52:54 +0000

@ Monica,

Thanks for the link. Good find!

By: Monica Hamburg

Monica Hamburg — Thu, 08 Nov 2007 23:49:29 +0000

Hi Linda,

Thanks for the webinar & recap.

I just came across the following article which offers some supplementary information:
http://www.imediaconnection.com/content/17239.asp

By: Linda Bustos

Linda Bustos — Thu, 08 Nov 2007 22:20:28 +0000

You talked about pinging and whether people get excited about it or not. I guess it depends on your customer profile.

What do you think about sending evening emails during the week when 15-35 year olds are chatting on MSN, for example? When you’re chatting with friends, you’re relaxed and excited to check out a new message (maybe it’s from a friend?) Perhaps after school and working hours, people are more available to act upon the offer and the evening is a way to reach them right when they’re online.

A side thought:

This is where I would see a Facebook email campaign very effective. Everyone checks when they have a (1) while they’re engaged in other activities within Facebook, no? Plus there’s less competing spam.

For the brand and estore Business Pages that attract Fans, it would be great to integrate options for permission-based Facebook messages and notifications.