Comments on: Losing Customers At The Register: 12 Checkout Blunders http://www.getelastic.com/12-checkout-blunders/ #1 Subscribed Ecommerce Blog Thu, 09 Feb 2012 02:57:16 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Muminhttp://www.getelastic.com/12-checkout-blunders/comment-page-1/#comment-64298 Mumin Thu, 17 Nov 2011 08:51:03 +0000 http://www.getelastic.com/?p=4545#comment-64298 wow great article. I knew most of them but few of them are new for me. thanks for sharing wow great article. I knew most of them but few of them are new for me. thanks for sharing

]]> By: Tiendetdypehttp://www.getelastic.com/12-checkout-blunders/comment-page-1/#comment-34371 Tiendetdype Fri, 22 Oct 2010 02:24:15 +0000 http://www.getelastic.com/?p=4545#comment-34371 AdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpion AdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpionAdvicEpion

]]> By: Increase Revenue with Friendly Credit Card Errors » Milkshake Softwarehttp://www.getelastic.com/12-checkout-blunders/comment-page-1/#comment-27716 Increase Revenue with Friendly Credit Card Errors » Milkshake Software Mon, 23 Aug 2010 15:55:12 +0000 http://www.getelastic.com/?p=4545#comment-27716 [...] time ago, I read an excellent blog post over at Get Elastic called “Losing Customers At The Register: 12 Checkout Blunders” about how e-tailers lose revenue on their site. First point on the list you’ll see unfriendly [...] [...] time ago, I read an excellent blog post over at Get Elastic called “Losing Customers At The Register: 12 Checkout Blunders” about how e-tailers lose revenue on their site. First point on the list you’ll see unfriendly [...]

]]> By: MartinLehttp://www.getelastic.com/12-checkout-blunders/comment-page-1/#comment-19327 MartinLe Wed, 25 Nov 2009 17:21:29 +0000 http://www.getelastic.com/?p=4545#comment-19327 Great List. Ive always found that registering for new accounts just to buy something on a new website is time consuming and yes a little bit of a hassle i agree that ecommerce sites should a guest check out option or at the very least a password look up app Great List.

Ive always found that registering for new accounts just to buy something on a new website is time consuming and yes a little bit of a hassle i agree that ecommerce sites should a guest check out option or at the very least a password look up app

]]> By: L.Morerahttp://www.getelastic.com/12-checkout-blunders/comment-page-1/#comment-19325 L.Morera Tue, 17 Nov 2009 23:33:54 +0000 http://www.getelastic.com/?p=4545#comment-19325 What many marketers and e-tailters still fail to realise (or don’t like to admit) is that for the majority of people purchasing products online is still a relatively new and daunting prospect, especially considering the longtime emphasis on securing credit card payments and the threat of identity theft. With that in mind, it’s no wonder it’s so common for customers to baulk at the last minute and cancel a purchase; so why give them a reason to? A well-designed checkout would, ideally, recognise these challenges and allay these fears, as well as being technically flawless and operationally seamless. -------------------------------------------------- Very good point http://www.dummiestrafficschool.com http://www.freetrytrafficschool.com http://www.idiotstrafficschool.com What many marketers and e-tailters still fail to realise (or don’t like to admit) is that for the majority of people purchasing products online is still a relatively new and daunting prospect, especially considering the longtime emphasis on securing credit card payments and the threat of identity theft.

With that in mind, it’s no wonder it’s so common for customers to baulk at the last minute and cancel a purchase; so why give them a reason to?

A well-designed checkout would, ideally, recognise these challenges and allay these fears, as well as being technically flawless and operationally seamless.

————————————————–

Very good point
http://www.dummiestrafficschool.com
http://www.freetrytrafficschool.com
http://www.idiotstrafficschool.com

]]> By: pedrohttp://www.getelastic.com/12-checkout-blunders/comment-page-1/#comment-19323 pedro Tue, 10 Nov 2009 18:19:44 +0000 http://www.getelastic.com/?p=4545#comment-19323 Thank you a lot for this article. Very interesting read, and it is soo true. I'm still learning, so this free information is very valuable to me. Keep up the good work. Thank you a lot for this article. Very interesting read, and it is soo true. I’m still learning, so this free information is very valuable to me. Keep up the good work.

]]> By: Elizabeth Ballhttp://www.getelastic.com/12-checkout-blunders/comment-page-1/#comment-19321 Elizabeth Ball Tue, 15 Sep 2009 02:09:02 +0000 http://www.getelastic.com/?p=4545#comment-19321 Great article Linda! Having too many buttons at the last minute has been proven to ruin sales. You might like to check out out a A/B split test for Laura Ashley at http://whichtestwon.com/?p=1815 Great article Linda! Having too many buttons at the last minute has been proven to ruin sales.

You might like to check out out a A/B split test for Laura Ashley at http://whichtestwon.com/?p=1815

]]> By: Linda Bustoshttp://www.getelastic.com/12-checkout-blunders/comment-page-1/#comment-19319 Linda Bustos Mon, 07 Sep 2009 17:25:33 +0000 http://www.getelastic.com/?p=4545#comment-19319 Hi Leigh, You can share the post by writing about it and linking to the article, but we don't allow other sites to post full text of the article on their sites. Thanks Hi Leigh, You can share the post by writing about it and linking to the article, but we don’t allow other sites to post full text of the article on their sites. Thanks

]]> By: John Hyde : Site Doublershttp://www.getelastic.com/12-checkout-blunders/comment-page-1/#comment-19317 John Hyde : Site Doublers Mon, 07 Sep 2009 03:38:55 +0000 http://www.getelastic.com/?p=4545#comment-19317 The Luke Wroblewski article contains some great insights. Unless I've missed something it does *not* tell us which version made the most money for the website owner. Well it was only a simulated test anyway. For example the guinea pigs completing the forms faster may not translate into more real people completing more forms correctly in real life. I've had mixed results in A/B split tests: in one test the Landing Page with inline validation performed worse than a similar LP with server-only validation. This was not a test of equals because the inline page was 60K including its js libraries - but the plain LP was only 25K. We considered adding some 'scrap iron' to the plain LP to weigh it down and make the test more equal - but decided it was not ethical and then we moved onto other topics without really getting to the bottom of this. Thanks for the link - and thanks even more for your original article. The Luke Wroblewski article contains some great insights.

Unless I’ve missed something it does *not* tell us which version made the most money for the website owner. Well it was only a simulated test anyway.

For example the guinea pigs completing the forms faster may not translate into more real people completing more forms correctly in real life.

I’ve had mixed results in A/B split tests: in one test the Landing Page with inline validation performed worse than a similar LP with server-only validation. This was not a test of equals because the inline page was 60K including its js libraries – but the plain LP was only 25K.

We considered adding some ‘scrap iron’ to the plain LP to weigh it down and make the test more equal – but decided it was not ethical and then we moved onto other topics without really getting to the bottom of this.

Thanks for the link – and thanks even more for your original article.

]]> By: Leighhttp://www.getelastic.com/12-checkout-blunders/comment-page-1/#comment-19315 Leigh Mon, 07 Sep 2009 01:44:20 +0000 http://www.getelastic.com/?p=4545#comment-19315 I love all of the examples brought up in this post. As we head into the holiday season, online retailers really need to double check their websites. Would you mind if I share this post on my blog? I love all of the examples brought up in this post. As we head into the holiday season, online retailers really need to double check their websites.

Would you mind if I share this post on my blog?

]]>