Another Elastic Path powered ecommerce site launched today, this time the retailer is Cotswold Collections, a UK-based seller of “Unique Classic Clothing.” Certainly, you want to tailor both the aesthetics and processes of the store to suit your users’ tastes and indeed the site’s design reflects a refined elegance with understated elements and a calming color scheme.
The site, built by Marketing Integrator Agency Leftfield Digital, makes excellent use of cross-selling by prompting the shopper to purchase coordinated items to complete an outfit, i.e.: select a blouse and be presented with the skirt and scarf worn by the model to complete the “look.”
Also notable is the use of size/color swatches as the “add to cart” action button making for a more casual, boutique-style shopping experience for the discerning shopper. Plus, I noticed a special offer for first time shoppers.
The search engine optimized title tags and URLs are an Elastic Path calling card and should reap tremendous rewards for Cotswold who will likely discover significantly higher conversion rates due to more specific searches.
For example, a URL ending with “knitwear/34-sleeved-top-with-whipstitch-trim” will not only reap customers who know what they seek and are ready to purchase, but will also appear higher in search results organically than a URL ending with a string of indiscernible characters.
And you should also try the dynamic zoom-in photo viewer. Want to see the detail on that button? Drag the wee viewer window to see close-up view without a big download wait. Slick!
Overall, they’ve created a compelling and well-crafted site.
Cheers and best wishes to Cotswold and Leftfield Digital!