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Archive for March, 2007

Exposing Web Service APIs at the Coffee Shop - Get Elastic #34

Part Two of the Integration series - the EP crew discuss sharing data between applications with open APIs and and web services.

Host Dave O is joined by Elastic Path Product manager Peter Sheldon and Sales Engineer Shawn Labrecque to delve into integration scenarios common in ecommerce businesses (i.e. tax, shipping, POS, inventory management systems) and also explain the technical tools and technologies used to build and customize EP Connect Web Services.

They also relate some real-life examples of integrations with SAP, PeopleSoft, Oracle’s financial and commerce applications, plus custom apps of every variety.

MP3 File

Planning out the Software
[Photo by Daveo]

Thanks to the Rambling Canuck for music - Ramble On blog

The Long Tail of Etail (Re-Post) - Get Elastic #21

NOTE: CK, one of Elastic Path’s QA Engineers, pointed out a borked link on this podcast so here is a fresh version of Get Elastic podcast Episode #21 featuring Chris Anderson at eTail West. Sorry for any inconvenience and enjoy!

At Etail West trade show and conference, Chris Anderson, author of The Long Tail and editor-in-chief of Wired magazine, chats about how retailers can capitalize on marketing less popular products and increase sales by optimizing for niche searches plus discuss his career path from physicist to economist (and even banter about free beer) with DaveO and Jason Billingsley.

MP3 File

Chris Anderson, author of The Long Tail at Etail West
[photo of Chris Anderson at
eTail West by DaveO]

Integrated Software Plays Well With Others - Get Elastic #33

In this overview of enterprise software integration, host Dave O talks about open APIs, database flavors, application servers and the true meaning of flexibility and intergration over beverages with System Engineers Shawn Labrecque and Peter Sheldon plus Customer Representative Ryan Quaye.

They also present business scenarios benefitting from intergration and discuss the advantages of linking systems together including SAP, Oracle, IBM, JBoss and proprietary systems and survey the risks of not sharing data across channels while chatting at Turk’s West / Cafe Milano in Vancouver.

MP3 File

Connect with EP
[Photo of EP Marketing window of fame
by DaveO]

Music by Rambling Canuck - Ramble On blog

Multi-language Customer Reviews in DM News

DM News published an article about the crew over at Power Reviews concerning the announcement of a multi-language platform being used by none other than our Vancouver neighbours Mountain Equipment Co-Op whose flagship store is just around the corner.

MEC Tent with Review

Anyhow, in the March 8, 2007 article “Voila! PowerReviews lets users review in French, Spanish, Italian and German” by Dianna Dilworth, we are grouped in with PR other partners who are a heavy hitting list of ecommerce vendors.

As regular readers likely know, Elastic Path customers are spread around the globe and many more sell goods internationally - as such, we enthusiastically support cool tools which combine global mindedness and the openness user customer generated content.

Already ready to go along with the French and English used by MEC are Italian and German (apologies to our Icelandic friends) with Chinese, Japanese and Korean coming later this year.

Article snippet after the break to get you started:

Continue Reading »

Enhancing Site Accessibility Helps Everyone - Bloor Research article

Peter Abrahams, Practice Leader from Bloor Research, published an interesting article about how paying attention to site accessibility will improve the shopping experience for impaired users as well as the Internet community at large. In his article “Improved Accessible Search with Elastic Path” at IT Analysis, Mr. Abrahams outlines a few scenarios and explains navigation methods used by impaired shoppers and suggests a few key enhancements - i.e. product specific page URLs and relevant landing pages and accurate titles and descriptions - to help relevant pages float to the top of the search engine rankings.

In his narrative, Peter also advises optimizing your ecommerce store for web visitors using screen readers or speech recognition for text input by using filterable search results plus breadcrumbs navigation history as well as allowing multiple ways to search (i.e. by SKU, name, brand etc.) and holds up Elastic Path’s Optimize technology used in BEA AquaLogic Commerce Services as an example.

BEA have recently announced a new version of AquaLogic Commerce Server which includes search engine optimisation technologies from Elastic Path which will help the searcher with a disability as well as the time-poor searcher.

Elastic Path - Optimize - ensures that pages are well formed for the search engine spiders to gather complete and accurate index information.

And there are more benefits too … by making your shop easier to navigate and making ‘longtail’ product pages more findable, you will be greatly appreciated by the shopper with a disability who hates browsing through dozens of useless search results - as well as enjoying more fruitful organic search results with fantastic ROI leading to a wider audience across the Internet.

As Abrahams puts forth,

I also believe that designing the searches with impaired users in mind will highlight any usability issues and hence further improve the experience for the whole e-buyer community.

Additional Reading on this topic:

Peter Abrahams’ Accessibility and Search Engine Optimisation article and Massive business case for accessibility

Ecommerce Usability vs Airport Usability

After a “too close” connection in Montreal I sat on the plane wondering how poor airport usability actually is. Those thoughts quickly turned to ecommerce usability and how poor online stores often are as well. The following chart is surprisingly accurate on how both these environments stack up to the paces users put them through.

Airports Online Stores
you never know how much time you have shoppers are often pressed for time or distracted away from the task at hand
you rarely know exactly where to go shoppers get lost trying to find products because of poor navigation or ineffective search functionality
you rarely know what information is going to be requested (and why are they asking so many questions) shoppers get asked to fill in information like fax number or company name when it is not relevant
the words used to direct you are very unintuitive wording is never consistent across ecommerce sites
every sign is the same shape and color each button is identical, none more important than the other
when you need help, it takes forever to locate a map or actual person contact info is often buried deep with the site or no phone number is available
the balance between security and privacy is almost impossible security is too tight for some and too loose for others
if too many people are traveling at the same time, it seems to take forever websites tends to slow down during peak times or special promotions
every time you go to the same airport, it seems like it has changed constant redesigns make it difficult to re-find items or tasks
the check-in process takes way too many steps the check-out process takes way too many steps
you never know if and when your baggage is going to arrive you never know when your order will arrive
it is especially frustrating if you are an international traveler shopping from out of country can be very frustrating

Do you have any other examples of how these two environments are similar?

Checkstyle and PMD - Helping you write code for people, not machines

A mistake that many junior developers make is to think that they’re writing code for the computer to understand, but computers don’t understand anything. They process. And computers can process some amazing messes without a hiccup. No, the entity that has to understand the code is the poor programmer (often yourself, weeks or months later) who has to maintain the code.

One of the very easiest things that a programmer can do to help make his code more readable and easier to understand is to adhere to some standard best practices and a rigid format. But let’s be honest…. that’s really hard to do when you’re in a hurry (and we’re always in a hurry). Eclipse offers limited support for formatting, but it doesn’t go far enough. That’s where a couple of my favorite tools come in: Checkstyle and PMD. These tools will force you into submission and remind you to correct your bad habits. So, what are they, and how do they work?

PMD (slogan: Don’t shoot the messenger) and Checkstyle are two fantastic customizable tools that both offer Eclipse plugins to help out a developer who might otherwise, um, forget to keep things in check. Some definitions are in order. PMD is a tool that checks your code for possible bugs, overcomplicated methods, duplicate code - that kind of thing. Why it’s called PMD remains a bit of a mystery. Checkstyle makes sure that your code adheres to a particular format, via means of a configuration file.

I have to be honest here. The first time I was introduced to these plugins I wanted to throw them out within 10 minutes. I absolutely loathed them. How dare it tell me that my method was “too complex”? How annoying to be reminded to enter a space after that bracket! But over time I came to appreciate the consistency of my code. It was nice to have that not-so-subtle reminder that I ought to consider refactoring to make my method a bit cleaner, a bit shorter.

Having used these tools now for several months, I really miss them when using an IDE that doesn’t have them installed. I highly recommend them to every Java developer. They need a little customizing so that they enforce the rules you or your organization care about, but the payoff of having nice, clean, professional-looking code is well worth the initial pain of having a tool force you to squash all your bad habits. So install them, try them out. You’ll thank yourself when a few weeks later you have to understand what you wrote.

11 Tips for Maximizing Conference Attendance Investment - Get Elastic #32

Attending conferences can be an expensive proposition. Besides the cost of registration and travel, the opportunity costs resulting from being out of the office can be considerable. The shows can be overwhelming with multiple tracks of presentations and a show floor full of vendors competing for your ear. Here are 11 tips to help you maximize the return on investment from your conference attendance.

Grab the .pdf at Maximizing the Conference Experience - 11 Tips for Smart Attendees post.

MP3 File

Tips for Attending Conferneces - Take time to Chillax
[Poolside in Palm Desert photo by DaveO]

Etail West Wrap-up and Review - Get Elastic #31

Couldn’t attend eTail West? Come along as Dave O and Jason Billingsley chat about the show and discuss favorite podcast interviews, interesting vendors plus the pleasure of making friends with competitors, meeting new colleagues and seeing glazed-over faces. They also ponder offering some tips for conference attendees to maximize ROI on their conference attendance investment.

MP3 File

Flamingos in Palm Desert
[Photo of flamingos in Palm Desert
by Dave O]

Show notes and links after the break …

Continue Reading »

Springboard Newsletter 3/07 - BEA News, Etail Wrap-up and Conference Tips

Missed eTail 2007 in Palm Dessert? This edition of Springboard has the scoop on everything you missed!

Major Announcements

BEA partners with Elastic Path Software to introduce BEA AquaLogic Commerce Services 5.1

Elastic Path Software introduces Elastic Path 5.1 - Elastic Path 5.1 uses Product Reviews, Smarter Search and Filtered Navigation to Help Online Retailers Increase Conversions

Think Tank

New article: Maximizing the Conference Experience - 11 Tips for Smart Attendees

Attending conferences can be an expensive proposition. Besides the cost of registration and travel, the opportunity costs resulting from being out of the office can be considerable. The shows can be overwhelming with multiple tracks of presentations and a show floor full of vendors competing for your ear. Here are 11 tips to help you maximize the return on investment from your conference attendance:
Read the full article and listen to the podcast (No registration required)

Event Profile

Did you miss eTail 2007 in Palm Springs?

eTail Palm Springs FlamingosWe packed up the podcast gear and set out for sunny Palm Springs to bring you interviews with retailers and vendors doing innovative things in the world of online retail. So if you missed the show, these bite-sized interviews will fill you in on technology, best practices, innovation, marketing, and strategy that will help you grow your online retail business.

Interviewees include:

  • JellyFish - A new spin on comparison shopping engines
  • HackerSafe - Security badges to instill trust with site shoppers
  • Intellifit - Tru-fit technology to match clothing sizes with actual sizes
  • EvoGear - Online ski and snowboard retailer
  • StrikeIron - Web service provider for address verification and tax rates
  • Netconcepts - Noted search engine marketing company
  • Ice.com - Pureplay retailer of jewelry and Web 2.0 pioneer
  • Chris Anderson - Keynote Speaker and author of The Long Tail

Read more and listen in on eTail 2007 Palm Springs

Tool of the Month

Customer review platform

Consumer generated content is taking off and delivering ROI for retailers. PowerReviews enables retailers to quickly add the benefit of customer reviews to the online retail stores.

Learn more about PowerReviews by listening to a podcast interview:
The power of consumer reviews - Get Elastic #13

In the News

A sampling of media covering EP and EP customers

Read all the Elastic Path Media Coverage

Upcoming Events

  • Internet Retailer
    June 4 - 7, 2007
    San Jose Convention Center
    San Jose, CA
  • eTail UK
    June 11 - 13, 2007
    Le Meridien Picadilly, London

Additional Resource Blogs

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