We’ve all heard Confucius’ famed quote “a picture is worth 1,000 words” at least 1,000 times.

Online, pictures are worth more than words, they’re worth dollars. But how many dollars depends on how effectively product images *speak* to customers. We’re talkin’ details. Just like textual product descriptions describe a product in detail, enlarged images and alternate views better describe your products. And many products cannot be fully described with words.

According to a 2007 survey of online shoppers by the E-Tailing Group:

• 77% are “very to somewhat” influenced by the quality of content (descriptions, copy, images and tools) when deciding to purchase from an online retailer

• 79% “rarely or never” purchase a product without complete product information
• 76% believe content is insufficient to complete research or purchase online “always,” “most often” or “some of the time”
• When faced with incomplete information, 72% go to a competitor or research further

Future Now did its own customer experience study and found 24% of online shops do not allow customers to enlarge images, and 63% don’t offer multiple image views. I decided to do some research myself, cruising the Internet Retailer 500 List looking for examples of how online retailers are showing off their goods:

Images in Action

A simple way to enlarge images is to have a link “click to enlarge” that opens up a pop-up with the thumbnail image blown up. The next level up is to offer alternative images in the pop-up with the ability to change the image with a click or mouseover.

A bit more advanced is using a Javascript or Flash tool like Magic Toolbox
or Adobe’s Scene 7. Magic Toolbox’ Magic Zoom lets you hover over any area of a product image without a pop-up or click (stay on the product page). There may be other products that also do this, but I’m only aware of this one.

This example from Danskin shows how you can view the front or back of this product in any of its 4 colors:

Scene 7 is typically launched in a popup window with the option to click a plus or minus button to enlarge, then click and drag the image around the window to look at specific detail. Or, use the magnifier to blow up one portion:

I found Scene 7 was fussy to use, and on some sites would load a blank window. Not to mention the time to load. I do prefer the Magic Toolbox product, as a web user.

Sliders

Altrec uses a slider for image zoom which you can control by clicking and dragging left and right from the enlarge pop-up. You can then click and drag the big image to move it around within the window.

The Adidas Store does the same thing right on the product page (no pop-up. less clicking required).

OnlineShoes.com is like Adidas, but includes alternate views which really help describe the product. You can view them all without pop-ups.

I’m not sure the magnifying glass is a good icon here - that’s more associated with a search box than image magnification.

Quick Look

A handful of retailers like Gap’s brands use a Quick Look preview from the category page, with full product information. If you want an even larger view you can click to a popup with color switching and view switching.

Huge Category Zoom

Bidz.com explodes images on the category page with a rollover - the biggest previews I’ve ever seen.

Large Default Images on Product Pages

Moosejaw uses a large image on its product pages with detailed information in tabs. Just rollover alternative views for instant enlargement.

TiesNecktie.com uses large product images too. Ties are one type of product that really only need one view, so this is usable, effective and inexpensive.

Retailer Creativity

By showing front and back views on one image, Causal Male saves clicking between 2 images on the product page, and also gives more product information from one thumbnail on the category page. This is great for shoppers in “competitive” buying mode who want information fast, fast, fast. Plus, it never covers up the call-to-action.

Uncommon Goods’ approach is uncommon, but good (I know it’s cheesy but I couldn’t resist). For certain products, the image is shown in a landscape banner with zoom and move controls right there on the page.

Neiman Marcus and Venus Swimwear use floating images in the sidebar that follow you down as you scroll down the page.

Horny Toad lets you select size scaling on the category page:

ACLens offers a .pdf print-out of the actual size of its frames:

J.Crew allows enlargement and multiple color / angle views for cross-sells as well:

full cross-sell set and enlarge them and color switch them on the same page

What do you think about the call to action? Too long? Cute the first time but annoying when used on every product?

So these are some examples of providing slick product views in usable and creative ways. But how can you up the persuasion factor and tell a story with your product images? Tune in tomorrow for tips and examples on how to show products “in context.”

A few action items for you before we digg into the links for the week:

Future Now is teaming up with the Google Website Optimizer team for a series of webinars dubbed “Always Be Testing“. Don’t miss the first installment: “Landing Pages: Confidence & Trust Building Elements” on July 9th at 12:00pm EST.

You can also catch Sitebrand’s webinar replay of Email Marketing: That was then. This is now. in Sitebrand’s Webinar Archive.

Jason B took the plunge into the Twittersphere, follow Jason and Linda on Twitter if you tweet.

• The lovely Jennifer Osborne from Search Engine People explains how to plan a website transition with search engines consequences in mind.

• One of my favorite blogs just underwent its own transition from Retailemail.blogspot.com to RetailEmailBlog.com. This blog points out the best of breed (and sometimes worst) email campaigns of top retailers and is worth the subscribe. Here’s an example: HP is using animation in its email which is really innovative and slick:

• Do you blog with Wordpress? Find out how to squash duplicate content on Wordpress blogs.

• Does “free shipping” attract more females than males? Interesting article from GrokDotCom’s Holly Buchanan.

• Hmm, Robert Gorell either read my mind or peeked at my blog drafts. His post on how product images are so critical to conversion optimization should whet your appetite for next week’s series on product images here at Get Elastic. The article includes a video with conversion guru Bryan Eisenberg and Web marketing legend Ralph Wilson, plus links to related posts on GrokDotCom about product images.

• Great link bait idea from SEOmoz: Exploring how Google collects user data. It’s not really ecommerce related but quite remarkable and of interest to anyone who uses Google to search, send mail, advertise, watch videos etc. etc.

Yesterday we posted a Q&A session with Sally Lowery of Bronto Software on trigger email campaigns. Today we have 2 real-world examples from Amazon. These emails followed up the purchase of a camcorder:

• Amazon doesn’t wait for you to come back to the site to push recommendations at you. 10 days post-purchase,

• Notice the low price point relative to the camcorder (about 10% of purchase price)
• Notice the 2 star customer rating - not too persuasive, eh?
• It would be more persuasive to auto-recommend the highest rated relevant accessory, with a snippet from and direct link to the most helpful positive review
• The link to “improve your recommendations” is a good idea, especially if it was just a gift. Adjusting preferences now means more relevant suggestions next time you log into Amazon.com

• 15 days post-purchase, Amazon sends another plea to buy more

• Gone are the star ratings
• Amazon’s pushing categories, not specific products - there are 3 product links without descriptions, and links to category
• Mix of price points, software can be 3x the price of the purchased product
• Includes service plans
• Includes opt-out: “We hope you found this message to be useful. However, if you’d rather not receive future e-mails of this sort from Amazon.com, please opt-out here.”

Now, I understand these are automated recommendations and crafting 1-to-1 cross-sell emails is not efficient. But this email could be a lot more persuasive if it explained more about how these would enhance the ownership experience of the purchased product - and from a fellow customer’s mouth, not the retailer. For the tripod featured in both emails, there’s a video review that 46/47 people found helpful.

Wouldn’t that make for a killer trigger email?

I recently caught up with Bronto Software’s Online Marketing Manager Sally Lowery to chat about trigger-based email campaigns. Think sending welcome emails, reminders to repurchase or hey, “you haven’t been interacting with us for a while and we’d like to win you back” emails.

Q: Can you explain trigger-based email messaging?

A: A real-time message, or triggered message, is one that is generated based on a meaningful change or event in a customer behavior or profile. Trigger-based messages can create a truly relevant email campaign to customers that yields a greater ROI, because it is a customer-facilitated exchange that triggers the campaign.

Q: What are some things to consider when implementing a trigger-based email program?

A: To be successful with a trigger-based automated email program, consider the following:

Define Business Rules. A well defined trigger-based program can create a significant return. Be certain to recognize where it’s appropriate to create trigger-based campaigns and where there may be little benefit. Creating a business rule that sends a transactional message that includes an up-sell opportunity only makes sense if the product that is promoted matches the customer’s interest.

Set Frequency Limits. Don’t oversend. After you have established your business rules, review your plan and determine instances where a customer may be sent too high a frequency. If your email service provider enables a frequency limit, take advantage. You don’t want to send three trigger-based campaigns to a customer in one day…or possibly even one week.

Remember Recency. When was the last time the customer or prospect received something from you? If you are able, create business rules around when your prospect or customer was last sent a message.

Think customer first. What frequency of trigger-based campaigns will not bombard your customer or prospect leaving them fatigued from over-sending? What promotional opportunities make sense: cross-sell, up-sell, discounts, free shipping? The possibilities are limitless for how you will use trigger-based email campaigns, but always be cognizant of the impact on the customer. You want it to be a positive experience that reinforces trust.

Keep it simple. Your automated plan should mirror your brand. Once you’ve done the tricky part of configuring your trigger-based message, you’ll be able to learn and test on the fly, so pepper in new business rules and continue to polish messages.

Q: Can you give some examples of trigger-based email campaigns?

A: Trigger-based email programs can include transactional, recurring, and threshold triggers. The most commonly used are transactional and threshold.

Transactional triggers: Messages that are based on a direct transaction with a customer target such as a purchase, profile update, opt-in, or conversion are an underutilized tool in the world of email marketing. Think brand reinforcement, promotional opportunities, and trust recognition.

Recurring triggers: These messages are based on the customer’s profile. It could be a simple birthday trigger or a more complex product re-order message. For recurring triggers, the opportunities are limitless, but be cautious as these are easily the most recognized place for over-mailing.

Q: How will these trigger-based email campaigns help e-commerce clients?

A: E-commerce can easily integrate and have a successful return with a trigger-based email program. There are several places where a trigger-based campaign can be integrated with their customer behavior.

Welcome Programs. Incorporate trigger-based email messages into your welcome messages. Create a welcome message when one of the following actions is completed: download, purchase, sales inquiry, or registration.

Cross-Sell/Up-Sell Programs. You can create effective cross-sell and up-sell email campaigns using trigger-based actions based on your customers purchase profiles.
Abandonment Programs. When a customer abandons their shopping cart, trigger a message regarding their abandoned items and offer an incentive to complete the purchase.

Win-Back Programs. If you haven’t had a customer return to your site or make a purchase in six months or more, integrate a win-back email that entices the customer to return.

Q: Do you have any rules of thumb to offer after a client’s transition?

A:

1. Plan for your content and promotions. Remember, that despite the fact that these are transactional campaigns, the message that you communicate to your customers and prospects should align with your business objectives.

2. Use HTML. Enhance your messages with html. Incorporating your brand, as well as look and feel of your other marketing touches, can add to your transactional messages. Many companies spend very little time on their transactional messages, despite their significantly higher open rate.

3. Customize. Relevancy means customizing your messages to the individual recipient. To create an ongoing dialog with customers, consider dynamic content in your campaigns. Your customers are far more likely to respond to messages that include information that relates to their preferences, behaviors, or past purchases.

4. Measure. Just like any other email marketing campaign, don’t leave it on its own. Test and review and find ways to optimize your trigger-based email program to increase your ROI.

Thanks again to Sally and the Bronto team for sharing these tips with Get Elastic. If you’re interested in more information about trigger-based email campaigns, you can check out Sally’s white paper The Need for Ease.

Ed Whiting from Travel Remark put together this eye-opening video about Facebook travel applications. Just for fun, take a guess how many travel-related Facebook applications there are before you click play (the grand total will be revealed at the end).

And this is just one category of commercial applications, folks.

When Facebook applications were launched last year, first movers in ecommerce included Blue Nile’s Wish List and Backcountry’s Steep and Cheap. I give credit to these retailers for giving it a shot. Unfortunately, almost a year later you can count the number of daily users for these apps on one hand.

Other social shopping applications like StyleFeeder and Polyvore get a few thousand daily users - not bad, but they are definitely the exception.

Challenges in Social Shopping Facebook Application Marketing

1. Application Aggro - Requests to add applications from friends are no longer trusted. Much worse, in fact - it has turned friends into perceived spammers and prompted many Facebook statuses along the lines of “stop sending me [radio edit] applications!

2. Saturation - At this stage in the game, there are so many applications that to get popular, you have to be remarkable. You have to provide so much value that people will add your application and risk losing friends to evangelize your app with invites.

3. Commercialization - Judging by daily average users, it’s clear that Facebookers would rather buy and sell each other than buy real products.

4. App ADD - Even if someone adds your application, that person has to be really motivated to use it on a regular basis. Otherwise it will inevitably be removed.

5. Co-dependency - Many apps depend on a sufficient number of your friends’ participation for there to be any practical value (Facebook being a social network, after all). If a user doesn’t have mutual friends with the application, he can get no utility out of it.

Given these conditions, I don’t think there’s a future for e-tailers to win at this game. What do you think?

Chris Brucia recently contacted me to let me know about some of Amazon.com’s niche blogs that had slipped under my radar for our roundup of 75+ e-Tailer blogs. The blogs are Omnivoracious (books), Aldente (food/kitchen) and Carlust (cars).

I fired back with some questions regarding Amazon’s blog strategy (thought it would make an interesting blog post, of course) and Chris sent through some thoughtful replies. Happy reading:

Linda: What are your primary goals for the blog? (perhaps put in order of importance or list your own) Customer conversation?
Branding?
Thought leadership?
Search engine optimization?
Sales?
Subscribers?
Comments?

Chris: Our primary goal for the blogs is to create a place where our editors can share their passions and interests with our customers and the larger community. Our editorial teams have a lot of collected experience and knowledge, and they love talking about it - which also becomes a great resource for our customers.

Linda: How do you measure blog success?

Chris: Unfortunately, I can’t speak to our success measurement process, however we are very excited about the feedback we have received from our customers and are always looking for new and interesting things to talk about and ways we can innovate our blog.

Linda: Do you have a social media strategy (promotion through RSS aggregators, involvement in niche communities, participation in blog carnivals, submitting to Digg/Reddit/StumbleUpon etc)? Do you “seed” campaigns or let the readers spread your content organically?

Chris: We have tried to make it easy for readers to share interesting content via Digg, Reddit, and StumbleUpon, and we’ve certainly seen some success from it. We realize the importance these types of social media to the web content community and will continue add more sharing features.

Linda: I notice your blogs link out to many other sites from the blogroll and within blog posts. Do you have a blogger relations strategy? Are your authors engaging with topical bloggers through other networks like MyBlogLog, Facebook, StumbleUpon etc?

Chris: We’re in the beginning stages of getting to know the people who run other blogs that we like. Our editors are also trying to get out into the online communities and networks.

Linda: Do you have a corporate blogging policy in place? A comment policy?

Chris: We are not able to discuss our internal policies.

Linda: What are the biggest challenges with maintaining these blogs?

Chris: The challenges are probably the same as with anyone who commits to trying to make a high quality blog. Creating a space that customers will want to visit regularly means first and foremost that the content is very, very good. Keeping the bar high on content and making sure we tackle the issues that matter to our customers are the things we’re focused on.

Linda: Are there plans for more blogs in the future? (Wine, Music, Gaming, Fashion etc?)

Chris: We just launched 3 new blogs at the end of April: Chordstrike (Music): www.chordstrike.com End User (Electronics): www.enduserblog.com Armchair Commentary (Movies & TV): www.armchaircommentary.com

That gives us 6 blogs. We’ll continue to monitor further opportunities in other categories.

A couple announcements before we dive into the link pool…

Our webinar replay for Ecommerce Innovations: What’s Now & What’s Next is up, check it out if you missed the call yesterday. You can also check out the Coles Notes version on the blog, or print it out for future reference.

The second announcement is for next month’s webinar with acclaimed author and Google Analytics ambassador, Avinash Kaushik. Sign up for your chance to win one of 5 signed copies of Web Analytics: An Hour A Day and to ask your questions from the man himself on July 17th, for 3 Things to Die For: Web Analytics Unleashed.

Thirdly, I want to welcome our new subscribers this week, I think we’ve added 200 since Internet Retailer. If you’re new, you may want to check out “The Best of the Blog” to your right, along with our archive of ecommerce webinars. And if you’re into analytics, please check out my Marketing Pilgrim SEM Scholarship contest entry 8 Stupid Things Webmasters Do to Mess Up Their Analytics. There’s one week left before the contest closes (our goal is to drive the most traffic to our entries), then the judges make their final decision. So this is the last week I’m going to nag you about reading it, I promise!

All right, on with the links…I blame the large number of SEO related articles on the full moon, but they’re all quality.

• It was an honor for Get Elastic to appear on the Wall Street Journal’s list of 15 Entrepreneur Blogs Worth Reading. If you’ve got some room in your RSS reader, you may find some new feeds to gobble from this list.

• I’ve been planning a post on pagination for a while, but Blue Acorn beat me to the punch with a fantastic explanation of the SEO impact of pagination (splitting your category pages into Page 1, 2, 3 and so on), your technical options and a recommended solution. Bookmark this one.

• Matt McGee provides a rationale for why XML sitemaps may be THE MOST overrated SEO tactic ever.

• Richard from Apogee Web Consulting shares 4 ways to avoid Google Adwords “Ignorance Tax.” Bookmark it!

• Justin Palmer gives 6 tips for long term SEO success.

• How many keywords should you optimize on a single page? SEOmoz’ Rand Fishkin illustrates the dos and don’ts using an ecommerce example.

• We’ve all heard of Google Analytics, but Rich Page rounds up 5 Great (Free) Web Analytics Tools You May Not Know About.

This month’s webinar with Jason Billingsley covered various areas packed with examples from real online retailers. You can catch the ecommerce innovation webinar on-demand. Or, you can flip through some of the examples, see the live sites and catch up on related blog posts you may have missed.

Next Webinar
3 Things to Die For: Web Analytics Unleashed with Avinash Kaushik
Thursday, July 17th @ 9am PST
Sign up to win one of 5 signed copies of Avinash’s book Web Analytics: An Hour a Day

Purpose of this Webinar

Innovations are not necessarily “sexy” — but they don’t have to be. This webinar is really to get you
thinking about the possibilities, whether you’re a small player or a multi-million dollar e-tailer. Innovation may exist in another segment / industry that can be applied to your business. And it doesn’t have to be a visual innovation - processes like customer service, fulfillment and order management can also have a profitable impact.

Video

Martin + Osa Shop-By-Outfit

• Great to see items in context

• Cross-selling entire outfits
• Works for women who like to see how it looks “on”
• Works for men who want to “get in and get out” and not waste time on browsing and outfit building
• Helps the fashionably clueless
• Blog post: Martin + Osa Launches Shop-By-Outfit + Video

Knicker Picker

• See items “in context” (on humans)

• Select size of model
• See how sports product moves when the model jogs, show how supportive the item is - selling based on the function of a product

Continue Reading:
Webinar Recap: Ecommerce Innovations »

Jason Billingsley and I are always on the hunt for ecommerce trends and innovations. And one of the areas Jason will be covering in Thursday’s webinar Ecommerce Innovations: What’s Now and What’s Next is loyalty programs. (There’s still time to sign up!)

Subscription options for consumables is not necessarily a new concept, but certainly an underused tactic of online retailers.

It’s far more common to see e-tailers offering tiered pricing (discounts on quantity) to increase basket size. But customers don’t always want to order a case lot of something — who has room for a year’s worth of coffee in the cupboard? Others don’t have the cash-on-hand to pre-purchase items.

Subscriptions are a great way to:

• Maximize lifetime customer revenue for the item

• Save customer time, storage space and money
• Build long term service relationship with customer
• Potentially sell more/different items over time

How Online Retailers Are Using Product Subscriptions

I first noticed Amazon using subscriptions on select consumables a while ago. The program is called Subscribe & Save, and Amazon has a directory of items that qualify.

• Offers 15% discount

• Choose from 1, 2, 3 or 6 month delivery intervals
• 2 calls-to-action (blue boxes) - hard for shoppers to miss
• Customers are only charged when items leave warehouse
• Email notifications are sent before reorder, customer can modify order if necessary
• Customers can cancel anytime

I just don’t understand why every product on Amazon is a wedding or baby registry candidate…

Coastal Contacts, Drugstore.com and Walgreen’s allow customers to select their own delivery schedule.

Walgreen’s and Drugstore.com allow auto-refill on prescription drugs, but not on all the other product they carry that would also make for great subscriptions like baby formula, diapers, vitamins, razor blades, pet food, shampoo and so on.

Offering Incentives

Amazon gives 15% discount on all Subscribe & Save items. Nutrica offers a free box of vitamins — even if you cancel your subscription, just for giving it a shot. Doctors Foster and Smith offer the 10th shipment free in its Catered Pet program.

Communicating Value

HGH1000.com combines tiered pricing with subscription and provides a chart that shows the price savings on automatic re-orders vs. one-off shipments for each tier. Strikeout prices are effective, as are big, bold or red discount prices, “you save X% or $X” etc.

Purity Products uses % savings and “Best Value!” messaging:

You can choose your delivery interval from the cart, and you find a surprise free gift:

Helping Customers Choose Frequency

Nutrica sells vitamins and supplements, so it’s easy to let customers estimate their expected daily use and select the right monthly program.

Psoriacream gives recommendations based on the severity of one’s psoriasis problem.

Customer review content that addresses product life would be helpful for first-time buyers. For example, how long does a shampoo bottle last long-haired women who wash their hair 3-4 times a week vs. short haired men who wash every day vs. a couple who shares a bottle? How long does 2 lbs of coffee beans last someone who drinks 2 cups a day?

A tool could also be programmed to ask the customer a few questions about their lifestyle and then recommend a frequency. This would depend on the product, whether it’s worth it to program such a tool or not.

Another idea is to use “customers who bought X chose Y delivery time” similar to reviews — one could see that out of 25 customers who subscribed to refill razors, 18 selected 1 month refills, for example.

Some products like mascara should be replaced every few months for hygienic reasons - even if there’s product left in the tube. What an opportunity for pricey makeup stores to gain repeat business — many customers are not aware of that or need to be reminded.

Subscribe is a Call-To-Action

Some retailers have programs, but don’t show it on the product page. That’s a head-scratcher for me…

Others, like Green Mountain Coffee, are just very subtle about it. The “Recurring Delivery” option is near-invisible, and once you add the item to cart, there is no further announcement that you can subscribe to the product.

Since subscriptions bring more money than single purchases, why are they not treated as valuable calls to action?

Alternative Payments

Cenestra Health uses PayPal subscriptions for recurring orders, which may ease the fears of customers who don’t want you to charge their credit card on a regular basis.

Usability Issues

Tabletools.com allows you to order a variety of flavors of a product in whatever quantity you want, as described below. However, it’s asking a lot from its customers to enter the details in the middle of checkout. Shoppers must remember the names of the flavors after they’ve navigated from the product page unless they open up a new tab to check out - otherwise they’ll need to call the order in.

Subscription Program Tips

• If you’ve got a program, flaunt it on your product pages - don’t bury it deep in your site or use near-invisible links

• Link to program details from your product page, preferably without leaving the page (AJAX or pop-up window)
• Clearly communicate shipping charges, billing dates, cancellation policies, pricing policies (are prices subject to change?), how customers can update billing information, shipping address or subscription preferences in your details
• Communicate the benefits (savings and convenience) of subscribing
• Remind customers of health and safety reasons for replacing products regularly, if applicable
• Select realistic delivery options suitable to your product. Don’t force customers into 1, 2, 3, 6 months just because Amazon does it
• Help customers figure out their best reorder schedule. This can be done through customer reviews, questionnaire tools or historical repeat purchase data
• Create a section where customers can browse all products eligible for subscription
• If you use cross-sells, recommend eligible subscription products
• Send a reminder email shortly before you fulfill a repeat order, remind customers they can modify their order (and remind them of their login name or password!)
• If a customer didn’t opt-in for subscription, ask for permission to send a reminder email in X months instead. Customer may not want to commit to transaction but may still be interested in a friendly reminder in time
• If using the above tactic, send the email with an incentive for repurchase and several similar items, should the product ordered not have been satisfactory, customer can choose something else
• Consider “{product} of the month” clubs — get creative. They don’t have to be gifts for other people, and they don’t have to be consumables, either.

Interview on product discovery using automated product recommendations with Scott Doan, VP Sales, Strands from the Internet Retailer Conference & Exhibition 2008 in Chicago.

See More IRCE 2008 Interviews…

We conducted 16 interviews with various ecommerce vendors at the Internet Retailer Conference & Exhibition 2008 in Chicago.

1. How to choose ecommerce software and technology - Bernardine Wu, CEO, FitForCommerce
2. How retailers can sell more online with social commerce - Jay Shaffer, VP Worldwide Sales & Marketing, Powerreviews
3. Hackersafe is now McAfee Secure - Rich Murphy, McAfee
4. The benefits of RIA’s for ecommerce stores - Graeme Grant, COO, Allurent
5. Why online retailers should be blogging - Darren Tomey, VP Sales, Compendium
6. How do ratings and reviews help online retailers? - Sam Decker, Chief Marketing Officer, Bazaarvoice
7. When bad people ruin good online marketing - Ryan Douglas, PlumberSurplus.com
8. Direct international shoppers to local sites automatically - Justin Skogen, Director, Enterprise Sales, DigitalElement
9. The state of affiliate marketing in online retail - Larry Joseloff, VP Content, Shop.org
10. Multi-store retailing - Roy Rubin, CEO, Varien
11. How online stores use images to improve customer experience - Stephen Kristy, CEO, LiquidPixels
12. Comparison Shopping Engine Tips for Online Retailers - Michael Lambert, CEO, MerchantAdvantage
13. Link building strategies for Internet retail SEO - Stephan Spencer, Founder & President, Netconcepts
14. Direct to consumer manufacturers can reduce channel conflict - Ed Stevens, CEO, Shopatron
15. New eCommerce service lets you shop online with a friend - John Jackson, CEO, DecisionStep
16. Product recommendation engines improve customer experience - Scott Doan, VP Sales, Strands

Subscribe to the Get Elastic RSS feed or by email at the top of the page to be alerted when the remaining interviews become available.