Bloggers Digest 2/27/09
If you’re new here, welcome! And thanks for subscribing to Get Elastic. Friday is Blogger Digest day where we highlight posts from other blogs that are of value and interest to online retailers and Internet marketers.
If you’re still mystified ...
4 Tips for Order Tracking Usability
Comic credit: xkcd Web Comic
1. Remind customers on the order confirmation (thank you) page to check their inbox (and junk folders) for the following:
a. An invoice for the purchase.
b. An email explaining how to track an order. (May be included on the ...
8 Out-Of-The-Box Ideas to Attract Customer Reviews
The conventional way to attract customer reviews = do nothing.
Really!
Beyond that, some retailers do follow up after purchases and ask for a review like BlueNile:
Customer Feedback: Persuasion and Usability Matter
Perhaps one of the most sensitive calls to action (aside from asking for credit card information) is the request for customer feedback (especially when the request is made through the intrusive and long-despised pop up window.)
You’re asking the ...
RueLaLa Uses Calendar-to-Action in Emails
I spotted vente privee (private sale) e-tailer RueLaLa inviting members to add upcoming “boutiques” (private sale events) to their Outlook calendars in an email:
Offering reminder service works very well for vente privee because it is first ...
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