Cross-Website Personalization: Will It Happen?
During my travels around the Internet, there have been a couple occasions where I have been asked if I wanted to use Facebook Connect with a website:
Facebook Connect is a way to “take your online identity with you all over the Web.” It’s ...
5 Tips for Testing Emails [Video]
The following is a screencast of a presentation I gave this week at the Email Roundtable in Vancouver sponsored by Silverpop. The Email Roundtable happens in various cities and is an intimate event where email marketing professionals get together to ...
Webinar Recap: The New Ecommerce Dilemma: Buy, Build, or Leverage?
This post is a recap of today’s webinar: The New Ecommerce Dilemma: Buy, Build, or Leverage? presented by Michael Vax, CTO, Elastic Path Software.
Agenda
Understanding what models are available
Understanding your ecommerce needs
Finding the right model ...
Too Many URLs Spoil the SEO: Fixing a Common Ecommerce Duplicate Content Problem
A common SEO problem for ecommerce sites is CMS (content management systems) that create different URLs for a product that lives under multiple categories. The main reason this is bad for SEO is search engines only allocate so much bandwidth to crawling ...
How Much is Your Coupon Code Box Costing You?
When a web-savvy customer sees a promo code field in the checkout process, it’s a call to action – a call to search Google for a coupon code, and there are plenty of affiliate deal and coupon sites to be found. (Hey, even Alan Rimm-Kaufman ...
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