Personalization: What Sort-By Reveals About a Customer
Many retailers allow site customers to sort site search, category and sub-category results by price, average customer review, top sellers, new arrivals to name a few. While this is great for usability, it’s also an opportunity to glean information ...
6 Creative Ideas for Filtered Navigation
Whether your customers are hunters (looking for something very specific), browsers (just poking around your site) or “howsers” (hunting for something but must browse to find the right product) — filtered navigation can be very useful ...
Saving High Dollar Sales: A Great Example of Triggered Email
A few months ago I went through the process of configuring a custom wheelchair at Spinlife.com. I needed help understanding the options and called customer service. Lisa walked me through the process like a knowledgeable saleswoman and prepared a custom ...
My Top 5 Must-Haves for Ecommerce Success
A question was raised last week in the E-commerce Network LinkedIn group: “What do you consider to be top 5 must haves for an ecommerce company to be successful?”
I thought I’d share the answer I posted to the group, and I invite you ...
Adventures in Ecommerce Video: 3 Etailers Share Stories from the Trenches
This post is a summary of key takeaways from an Etail 2009 expert panel on online video for ecommerce. Rather than post my notes from the video, I’ve summarized the key takeaways from each of the retailer panelists: Peter Cobbs from eBags, McKay Thomas ...
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