PPC Tip: When to Use Negative Exact and Negative Phrase Match
If you use the broad match type in PPC advertising, negative matched keywords are essential to keeping your campaigns under control. But are you using negative matches to their full potential?
If you’re new to PPC, the broad match type refers to ...
Video Tutorial: Hacking Google Analytics for Keyword Research
Last summer we did a collaborative post with fellow Vancouverites VKI Studios called Stop Google Analytics from Stealing Your Valuable Keyword Data. Google Analytics really isn’t “stealing”, rather “concealing” the actual ...
Changes at Get Elastic
Just a heads up that as of this week, the Get Elastic eCommerce Blog is changing its posting schedule from Monday-Friday to Monday, Wednesday and Friday.
We will no longer be posting the Friday Blogger’s Digest link list (so really, we’re ...
Amazon Product Ads: Good Idea? Bad Idea?
It never ceases to amaze me how much Amazon packs onto its product pages. In addition to the products it sells, Amazon product pages include banner ads, links to the product from other sellers (Marketplace), forum links, Listmania, more banner ads, Sponsored ...
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