Could Personalized Cart Promotions Boost Conversion?
On my most recent visit to Entertainment Earth, I added a Star Trek item to my cart and I saw this “carrot”*
* “Carrot” is a term for a message in the cart that tells you you’re $X away from a promotional offer – usually ...
You Cant Fix What You Dont Think Is Broken
As powerful and important as web analytics is, web analysis can often hinder rather than help a web site or business improve. While analytics data is fine for telling you the “what” but not the “why” — so beware of using ...
Delivering Successful Ecommerce Projects
We’re getting closer to another exciting Elastic Path webinar — this month’s topic is Delivering Successful Ecommerce Projects. Our presenters Atul Jain, Associate General Manager of HCL Technologies and Gord Janzen, Chief Operating ...
Could Sold Out Products Increase Email Click Through?
Chad White from the Retail Email Blog recently spotted this email from TigerDirect that dynamically updates image files when a product sells out. This practice prevents the frustration and disappointment when one clicks to a product that’s no longer ...
Why Twitter is Word of Mouth on Steroids
Remember this cheesy commercial from the 80′s for Faberge shampoo?
Can’t see video? Visit this post on the Web.
Along with Faberge shampoo, the “Tell 2 Friends” adage has gone the way of the Dodo. In the Age of Twitter, it’s ...
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