Looks Can Kill Your Design Effectiveness
When you use a human model in an email campaign, print / banner ad or landing page – does it help or hinder usability, persuasion and conversion?
Research from eye-tracking specialists Bunnyfoot and Think Eyetracking show that a model’s eyes ...
Convert First Time Visitors With Coupons
Because the cost to acquire a new customer is much higher than keeping an existing customer, and for many sites new visitors make up over half of all traffic — offering incentives to new customers makes sense.
For example, Organize.com has used ...
Price Guarantees: No Substitute for A Unique Value Proposition
Though I’d never recommend “lowest prices” as a unique selling proposition, I notice many retailers use a Price Match Guarantee or even a 110% Guarantee to convince customers to purchase from them and not the competition. I’d ...
5 Ways to Handle Returned-to-Stock Items
What do you do with returned stock? While some open-box, returned or damaged products can be sent back to the manufacturer to be later sold as factory refurbs, that’s not the case for all product categories. The following are just some of the ways ...
How to Grow Your Email List from Your Shopping Cart
I recently posted How Much is Your Coupon Code Box Costing You? which addressed the problem of customers searching for coupon codes when they see a coupon box in the checkout. If the customer grabs an affiliate code, not only do you have to discount ...
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