Will Interactive Ad Storefronts Take Off?
1800flowers recently launched an interactive shopping widget with a product developed by Alvenda. The widget allows a fully functioning storefront to appear in ad units on other websites. Shoppers can browse and purchase through the unit without leaving ...
Retail Email: Sell or Inform? How About Both
“Before you put on makeup – do this.”
This subject line from a recent Sephora email caught my attention. Not so much because I want to learn about makeup, but being a marketing fanatic I thought it was a compelling headline and wanted ...
Interactive TV Shopping: Not As New As You Think!
JC Penney was the first retailer to explore interactive television shopping in the 1980′s. Its Telaction service was available to 30,000 home in the suburbs of Chicago.
Customers would use their touch-tone phones to navigate the screens, add products ...
Checkout Inspiration From Top Converting Sites
Every month, Nielsen Online / Marketing Charts posts the top 10 converting ecommerce sites. If you follow the updates, you’ll see usual suspects like Schwans, Proflowers, 1800flowers, Office Depot and QVC popping up month after month. Sure, a lot ...
PPC Myth Week Pt 3: Kill Keywords That Dont Convert
This is Part 3 of our PPC Myth series. Please check out Organic Search Traffic is More Qualified Than Paid and Bid Higher to Appear Higher if you missed them.
There’s a lot of PPC experts out there who will tell you to look at your PPC keyword reports ...
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