PPC Myth Week Pt 2: Bid Higher to Appear Higher
Because top positions typically receive better click through rates than lower, many people use average position as a KPI (key performance indicator) to measure campaign health, and seek to optimize it — either by trying to improve Quality Score* ...
PPC Myth Week Pt 1: Organic Search Traffic is More Qualified Than Paid
Welcome to PPC Myth week! Today is the first installment of a 3 part series challenging common misconceptions about search marketing and analytics.
Myth #1: Organic search more qualified traffic than paid
I was surprised to see in print one of the most ...
Webinar Recap: Delivering Successful Enterprise Ecommerce Projects
This is a recap of Elastic Path Software’s April Webinar:Delivering Successful Enterprise Ecommerce Projects. (Click to view the replay or download the presentation on mp4).
Why did we choose this topic?
Economist Magazine rated the outlook of 15 ...
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