Persistent Shopping Carts vs. Perpetual Shopping Carts
What’s the difference between “persistent” and “perpetual” shopping carts?
Persistent Shopping Carts
Persistent shopping carts save a customer’s cart contents across sessions through “persistent cookies.” ...
Open Your Eyes to Web Accessibility
Being in a wheelchair, I’m not able to shop in every retail store. Sometimes stores have a few steps outside the door, or have levels only accessible by stairs or escalator. Others have aisles too narrow for my chair, or shelves too high to reach. ...
Retailer Reputation: Showing Off Your Street Cred
Meghan Keane from eConsultancy reported recent findings from Webcredible’s “ecommerce persuasion poll.” Of 1300 online shoppers surveyed, the top reason shoppers purchase from one website over another is seller reputation (28%) followed ...
The Importance of Requirements Diligence
A common ecommerce mistake is choosing a software provider before working out your requirements thoroughly. This applies to any software – not just ecommerce platforms but CRM software, BI tools, ERP systems etc.
If you choose your delivery method ...
Measuring and Improving Cross-Sell and Upsell
Cross-selling and upselling is a popular tactic among online retailers in hopes of increasing average order value, items per sale and improving customer service with relevant suggestions. Amazon shared that cross-sells were responsible for 35% of its ...
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