4th Annual Marketing Pilgrim SEM Scholarship Contest
If you’ve been trekking with Get Elastic for longer than a year, you may recall a post I submitted to the Marketing Pilgrim SEM Scholarship Contest: 8 Stupid Things Webmasters Do To Mess Up Their Analytics. I had the honor of winning the contest ...
Shipping Carrier Relations in a Tough Economy: Monogamy or Philandry?
With tough economic times and increasing customer expectations for free shipping, how can retailers keep offering customers free (or competitive) shipping rates without sinking ship?
One way to run a tighter ship is to work with several carriers, and ...
Is Free Shipping More Attractive Than A Dollar Discount?
Plenty of studies suggest customers want demand free shipping:
• 61% online shoppers prefer to shop with a retailer that offers free shipping than one that doesn’t. — Forrester Research (2007)
• 43% of shoppers abandon their shopping carts ...
Mobile Commerce Usability: Forms and Checkout
This is the final installment of a 4 part series on mobile commerce design and usability…
Part 1: Home Pages and Navigation
Part 2: Search and Category Pages
Part 3: Product Pages and Cart Summary
Part 4: Forms and Checkout
This series is based ...
Subscribe by RSS
