It’s been a while since we discontinued the Friday-link-list we used to call Blogger’s Digest here at Get Elastic. Blogger’s Digest was a collection of the week’s essential reading for ecommerce fans from around the blogosphere. In the spirit of Blogger’s Digest, I’d like to point out a post that is essential reading for anyone who measures a website conversion rate.
Multichannel savant and President of MineThatData, Kevin Hillstrom, shared his method of measuring conversion rate across time. The idea is to segment visitors based on their site engagement:
- Homepage or Landing Page Visit Only
- Multiple Pages Visited
- Shopping Cart Abandoned
- Purchaser
[Read the full story]
Hey Get Elastic readers, we’re looking for an ecommerce consultant to add to our team! If you’d like to live in beautiful Vancouver, BC and think life at Elastic Path would be right for you, please consider applying for the position. Or if you know someone who would be a good fit, please pass this on! Details as follows…
Elastic Path Software provides a flexible ecommerce platform and professional services for enterprises. We’ve doubled our revenue for the past 3 years. We’ve recently been named #25 on PROFIT Magazine’s fastest-growing companies in Canada and have received Emerging Company of the Year Award from BCTIA. Over 200 customers including Aeroplan, Samsonite, the Vancouver 2010 Olympics and key partners such as Oracle have selected us as their ecommerce solution. We currently have 100+ of the smartest people on our team and recently opened a UK office. As a growing company, we offer a fast-paced, high energy work environment.
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This post is a recap of our July webinar Creating relevant shopping experiences through targeted selling. If you missed the live event, I encourage you to catch the replay (click that hyperlink!) which should be available shortly.
The webinar includes a number of retailer examples of targeted selling, each with their own screenshots. To keep this post to a reasonable length I have only included select images, but you can see them all in the replay.
Agenda
- What does personalization mean?
- What is targeted selling?
- Benefits of targeted selling
- How to target content
- Retailer targeting examples
- Pitfalls of targeted selling
- Building segmentation rules
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Google Alerts ping you every time new occurrences of the keywords you track are found by Google’s search robots. This is great for reputation management (tapping into what’s being said about you, your brand or your competitors online) but it’s also a handy tool for keyword research.
For example, I’m subscribed to Google Alerts for the Vancouver 2010 mascots Quatchi, Sumi, Miga and Muk Muk. We’re buying these terms in Google Adwords and using the broad match type so it’s important to do exhaustive negative keyword research. Even though these are fairly specific terms, and we’d like to think all searches including these keywords are looking for merchandise — truth is there are a lot of other reasons someone might include “sumi” or “miga” in a search engine.
[Read the full story]
Search engines don’t just spend their energies trying to outsmart webmasters (or rather, SEO practitioners) — they also give back to the webmaster community. Webmaster tools offered by Google, Yahoo and MSN, help site managers identify various problems with their sites, along with other features.
As the TopRank blog illustrates, you can use Google Webmaster Tools for:
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