Prescription for A Targeted Shopping Experience: Drugstore Dot Com
Here at Elastic Path, we define targeted selling as the delivery of content and offers to different site visitors and customers based on what you know about them. There is a laundry list of retailer examples that we will cover in our July webinar Creating ...
1-800-Flowers Claims First Retail Transaction Inside Facebook
Back in May I posted about a new interactive shopping widget that 1-800-Flowers was using for a Mother’s Day campaign. The shopping widget appeared on various websites as an expandable ad unit with a fully functioning storefront — meaning ...
How To Reduce Customer Review Abandonment
It’s no secret that required registration lowers conversion rates for ecommerce checkout. According to Forrester Research, one in four customers will leave a site if asked to register before purchasing.
Why would it be any different when it comes ...
Marketing Tip: Keep an Email Headline Swipe File
A swipe file in the advertising / copywriting world is a collection of tested and proven headlines and other creative. The swipe file is used as a reference and inspiration for campaigns and copy. An email headline swipe file is handy for online retail ...
Conversion Optimization: When & Where to Address Customer Anxiety
“New visitors” account for a large percentage of an ecommerce site’s traffic. It’s not unusual for a site to have 70% new visitors, with 70% of these new visits landing on a page other than the home page.
New visitors that arrive ...
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