Mobile Applications: Could A Store Locator Drive Bikers Away?
REI recently launched an iPhone application (in addition to its Ski and Snow Report) called Bike Your Drive. The app helps cyclists keep track of their rides, including mileage, gas savings, CO2 offset, time and calories burned. iPhones with GPS capability ...
Heading to the Shop.org Merchandising Workshop?
If you’re attending the Shop.org Merchandising Workshop in San Diego next week, we’d love to meet you!
I’ll be joined in the Exhibit Hall by our VP of Marketing, Matt Dion, at the Elastic Path booth on Tuesday and Wednesday. On Wednesday ...
Merchandising Usability: Better Ways to Display Product Recommendations
Have you noticed that, when showing cross-sells and upsells, many ecommerce sites hijack you off the page you’re looking at to view the suggested item, often with no way back to the other page without hitting “back?” Surely this is ...
Cross-Sells and Upsells: What is the Diff?
Cross-Sell, upsell, really – what’s the diff? Generally…
An upsell is to get the customer to spend more money – buy a more expensive model of the same type of product, or add features / warranties that relate to the product in ...
The Internet: As Envisioned 40 Years Ago
An early vision of ecommerce, 1969:
Can’t see video?
What will the next 40 years bring?
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