Originating as inside-jokes in video games, TVs and movies, some digital marketers have also used Easter eggs to crack up customers.
This year we break down 5 places you might hide an Easter egg in your ecommerce site or marketing. There’s only 2 rules – the eggs must be hidden, and should be surprising and delightful to find.
Who doesn’t love cats? Alright, there’s a strong contingent…but they are generally well received. At one point, Zappos surprised home page visitors with cats falling from the top of the screen.
NotCouture hid a featured product and teased customers to find it to win prizes.
Hema’s been running this gag for years. Check it out – it’s like nothing you’ve seen, I’m sure.
Intentional or not? You decide. This conservative woman’s shirt comes in “Chewbacca Pink.”
Last year, Netflix hid Easter eggs in search results in promotion of Arrested Development’s fourth season. Clicking the eggs lead to specific scene clips.
A search for “blue” brought up Tobias’ blue hand prints. A search for names of Bluth movies suggested “Families with Low Self Esteem,” “Boyfights” and “Caged Wisdom.”
Hat tip to Smart Insights for this one, The Rolling Stones’ remind us we can’t always get what we want (and we walked right into that one).
I’ve yet to find one in the wild, but I suggested in our post on Vine and Instagram video for ecommerce marketers, embedding an Easter egg in a Vine video, such as a coupon code or prize, rewards your most engaged social media followers.