Comments on: 5 Reasons You Should Copy Amazon

By: Service Desk

Service Desk — Mon, 26 Jul 2010 05:45:00 +0000

Good Job for Amazon, the most important factor in a business for me is a customer. We should always make them feel that we serve them the best we could because they are the ones who patronize us.

By: Linda Bustos

Linda Bustos — Tue, 20 Jul 2010 23:59:26 +0000

Hi Richard, have you seen our previous post? They go hand-in-hand
http://www.getelastic.com/10-reasons-not-to-copy-amazon/

By: Richard A. Lewis

Richard A. Lewis — Fri, 16 Jul 2010 20:31:35 +0000

I understand the need to look at Amazon.com in this article because it is such a large player in the field. I don’t believe though that it is an ideal example of how to decide on changes for your site. Amazon.com can afford to spend millions on usability tests other sites just can’t. Innovation is important on the web, and a smaller niche ecommerce site would better spend its time trying to out pace Amazon.com on some of its offerings then to spend all of its time testing.

By: Alvin Tan

Alvin Tan — Tue, 13 Jul 2010 10:43:26 +0000

I think that not redesigning and only rolling out incremental changes are vital tactics for Amazon, considering the huge amount of traffic that it receives. Amazon is well-established and can be said to have achieved “product/market-fit.” However, younger websites that have less to lose have the liberty to (and should) experiment more aggressively with radically different UIs, unique value propositions, conversion flows, etc. to discover what works optimally, i.e. achieve product/market-fit, and narrow down to the ballpark of favorable features/designs.