2. Clear User Defined
User Defined: (.*)
User Defined: (not set)

Should the second user defined entry be in the Output To -> Constructor field and should the value contain the brackets or not?

re: filter 4…

The comment display area is too small and cut it off: end of the regex is =([^&]*)

plus…

shouldn’t there be a comma between $A1 ($B3) ?

If I get this working nicely, I will create a full tutorial on it for everyone with a screencast (with Phil getting full credit).

You can easily create a new GA profile to test the custom filter without effecting your main GA profile.

One of the drawbacks of using the JavaScript “Sleuth” on-page method; is that it effects all profiles, not just individual ones.

—- Filter method (needs to be add in order)

1. Include PPC only visits
Include only filter
Campaign Medium (cpc|ppc)

2. Clear User Defined
User Defined: (.*)
User Defined: (not set)

3. Campaign Term > User Defined
Campaign Term (.*)
User Defined $A1

4. User Defined + Referral Keyword > User Defined
User Defined: (.*)
Referral: (\?|&)(q|p|query|qs|qt|encquery|k|rdata|searchExpr|szukaj|terms|text|wd)=([^&]*)
User Defined: $A1 ($B3)

5. User Defined to lowercase
Lowercase: User-Defined

The above is an adaptation of this post: http://www.ga-experts.com/blog/2006/11/how-to-get-detailed-ppc-keyword-data-from-google-analytics/

—- JavaScript “Sleuth” method

For details read:
http://www.roirevolution.com/blog/2008/02/exact_keyword_tracking_with_gajs.html

—- Which to Choose?

I checked some of the GAAC sites and only ROI revolutions uses this method. Even Brian Clifton`s website (advanced-web-metrics.com) does not use the JavaScript method, so voting with GAAC feet = custom filter wins by about 20 to 1.

—- Other points

I am still experimenting with these so I can not approve them yet…

* Using 2 trackers and 2 user defined fields
firstTracker._setVar(“actual_search_keyword_here”);
secondTracker._setVar(“customer_segmentation_data_here”);

* Keyword funnel script this stores the first and last keyword/referrer. This helps overcome first click wins problems in GA and is useful for monitoring effect of branding campaigns, aswell as
viewing keywords higher up the users buying process.
http://www.ga-experts.com/keywordTracker.js (urchin.js version)

Thanks for the offer of guest post, I am flattered However, I would need to end ties with my current employer in order to be able post openly. So for the time being it is necessary for me to post as myself, not representing any organisation.

Phil.

Yup, that was golden. Thanks for sharing your tips and you really should identify yourself with a website for recognition!

I agree with Jason, we could make an entire post out of your comment.

Fantastic comment. If there was a contest for best follow up comment, this gets my vote.

RE:
* When using ppc – not recording actual search keyword by using a custom filter e.g $A3 in (\?|&)(q|p)=([^&]*)

I have seen a few solutions for this (and this is a MAJOR issue) but have yet to implement any. The ones I have seen required using a modified version of the tracking script. Can you elaborate on this filter method for us or point us to a descriptive post (or get a hold of us and do a guest post!)?

* Forgetting to tag links in email campaigns
* Forgetting to separate navigational searches from search engine keyword, by using a custom filter for Direct Search or on page addIgnoredOrganic
* Not changing keywords and url`s to lowercase (GA groups “KEYWORD” and “keyword” differently)
* Allowing log spam by not adding an including only hostname: (www\.|)mydomain\.com
* When using ppc – not recording actual search keyword by using a custom filter e.g $A3 in (\?|&)(q|p)=([^&]*) and
* Forgetting to manually tag paid search landing pages in yahoo and msn.
* Not segmenting visitors by type (e.g return visitors behave differently to new visitors, or Hunters behave differently to Browsers http://tinyurl.com/4×2k73 )

When installing:
* mixing urchin & ga.js
* Forgetting to tracking mailto: clicks
* Forgetting to tag links between 2 domains or links to/from an externally hosted shopping cart.

Note: here is a better example of an exclude multiple IP`s in GA: ^(xxx\.xxx\.xxx\.xx1|xxx\.xxx\.xxx\.xx2)$

IP exclusion only works if the user has a static IP (most home ISP`s are dynamic) and the cookie exclusion you mention uses up the user-defined field in GA. This empty field is far better used for customer segmentation.

Personally, I recommend using snipurl.com or tinyurl.com to create a link to http://www.mydomain.com/index.htm?utm_source=Exclude_My_Visit&utm_nooverride=1 then just excluding Campaign Source: “Exclude_My_Visit” this will last for 6 months or until cookies are cleared.

Phil.

dont you think that thier user interface assuming popularity of google is one of the wose in the world – lack of interface to access all sevices added for the individual user