Comments on: 8 Ecommerce Loyalty Program Ideas

By: Libby | customer rewards program

Libby | customer rewards program — Tue, 24 Mar 2009 20:21:50 +0000

I like the idea Day-two-Webdesign had to give incentives to customers that review items. I know as a customer I read the reviews (especially with clothes) to make my decision if I want to purchase an item or not. I would be nice to have more sights with feedback readily available.

By: Linda Bustos

Linda Bustos — Thu, 26 Feb 2009 18:32:34 +0000

@carrie, unfortunately this is more difficult to do online as someone has to pay for shipping – and it doesn’t work for all product categories.

By: carrie

carrie — Thu, 26 Feb 2009 17:11:22 +0000

These are great ideas to keep and encourage new customers to continue to do business. My favorite example is when businesses motivate customers to recycle their products. As a consumer, I appreciate their concern for the environment and I in turn am excited to continue to purchase their product.

By: Thomas Rachielles

Thomas Rachielles — Sun, 22 Feb 2009 19:30:44 +0000

Gary,

Sometimes isn’t great though to get that “swanky” treatment from the airlines? Have the VIP card that not many others do makes the customer more connected. It makes you feel special and above the average consumer thereby presumably increasing brand loyalty? Just a thought.

By: Day-Two-Webdesign

Day-Two-Webdesign — Sun, 22 Feb 2009 17:13:12 +0000

I’ve got another nice idea! How about a review system, at which subscribed users that previously bought some items can review those bought items, and you reward them for that with a credit system of some sort that allows for discounts at newly bought items afterwards.

This way, customer loyalty is enhanced at little or no cost.

By: Jeff Baas

Jeff Baas — Thu, 19 Feb 2009 20:11:16 +0000

Excellent suggestions! A lot of fresh approaches that really tap into customer concerns, like the recycling and premium shipping

By: Linda Bustos

Linda Bustos — Thu, 19 Feb 2009 19:29:14 +0000

@Gary

I’m familiar with your High Altitude Rewards http://www.getelastic.com/moosejaw-loyalty-program/
didn’t make the connection that they were air-miles

By: Ecommerce Expert

Ecommerce Expert — Tue, 17 Feb 2009 23:26:33 +0000

These are great ideas to reward current customers. Customer retention should be of utmost importance as they are becoming more savvy and are likely to try out your competitors at any given moment. Valuing them is ultimately valuing your business as a whole.

By: Gary Wohlfeill

Gary Wohlfeill — Tue, 17 Feb 2009 13:38:56 +0000

One of our most successful components of our customer loyalty program has been our High Altitude Rewards Program. It’s basically a tiered customer status assigned by the number of points you acquire in a year.

Customers can earn up to double the points for each purchase depending on status.

It’s great to be able to give your most loyal customers a little extra without trying to be all swanky like the airlines with special lines and membership cards.

Gary@moosejaw.com
@moosejawservice