Comments on: 8 Tips for Permission Based Email http://www.getelastic.com/8-permission-rules/ #1 Subscribed Ecommerce Blog Thu, 09 Feb 2012 02:57:16 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Merna Filsingerhttp://www.getelastic.com/8-permission-rules/comment-page-1/#comment-71747 Merna Filsinger Mon, 12 Dec 2011 00:52:26 +0000 http://www.getelastic.com/?p=4612#comment-71747 I think your last statement says it all, SEO adds value to a website if it is applied correctly, value because you can deliver traffic to the correct area of the website for example, this saves frustration. In my experience most of the industry gets visitors into the default url or homepage, its then that a site becomes self regulating for whether it delivered what the searcher was looking for adding value is when the content you are offering is matched perfectly to the search term. That is why longtail can convert so well. I think your last statement says it all, SEO adds value to a website if it is applied correctly, value because you can deliver traffic to the correct area of the website for example, this saves frustration. In my experience most of the industry gets visitors into the default url or homepage, its then that a site becomes self regulating for whether it delivered what the searcher was looking for adding value is when the content you are offering is matched perfectly to the search term. That is why longtail can convert so well.

]]> By: Linda Bustoshttp://www.getelastic.com/8-permission-rules/comment-page-1/#comment-25617 Linda Bustos Thu, 29 Jul 2010 00:29:35 +0000 http://www.getelastic.com/?p=4612#comment-25617 Hi Andrew, From my understanding they are synonymous: "Confirmed opt-in (COI) A new subscriber asks to be subscribed to the mailing list, but unlike unconfirmed opt-in, a confirmation e-mail is sent to verify it was really them. Many believe the person must not be added to the mailing list unless an explicit step is taken, such as clicking a special web link or sending back a reply e-mail. This ensures that no person can subscribe someone else out of malice or error. Mail system administrators and non-spam mailing list operators refer to this as confirmed subscription or closed-loop opt-in. Some marketers call closed loop opt-in "double opt-in." The term double opt-in was coined by marketers in the late 90s to differentiate it from what they call single opt-in, where a new subscriber to an e-mail list gets a confirmation e-mail telling them they will begin to receive e-mails if they take no action. This is compared to double opt-in where the new subscriber must respond to the confirmation e-mail to be added to the list." Hi Andrew,

From my understanding they are synonymous:

“Confirmed opt-in (COI)
A new subscriber asks to be subscribed to the mailing list, but unlike unconfirmed opt-in, a confirmation e-mail is sent to verify it was really them. Many believe the person must not be added to the mailing list unless an explicit step is taken, such as clicking a special web link or sending back a reply e-mail. This ensures that no person can subscribe someone else out of malice or error. Mail system administrators and non-spam mailing list operators refer to this as confirmed subscription or closed-loop opt-in.

Some marketers call closed loop opt-in “double opt-in.”

The term double opt-in was coined by marketers in the late 90s to differentiate it from what they call single opt-in, where a new subscriber to an e-mail list gets a confirmation e-mail telling them they will begin to receive e-mails if they take no action. This is compared to double opt-in where the new subscriber must respond to the confirmation e-mail to be added to the list.”

]]> By: Christian, Baymard Institutehttp://www.getelastic.com/8-permission-rules/comment-page-1/#comment-25443 Christian, Baymard Institute Tue, 27 Jul 2010 09:26:02 +0000 http://www.getelastic.com/?p=4612#comment-25443 Most email marketers should forget the legal definition of spam and instead use the one that most of their readers apply: "ANY email that is not worth reading is spam". Most email marketers should forget the legal definition of spam and instead use the one that most of their readers apply: “ANY email that is not worth reading is spam”.

]]> By: Service Deskhttp://www.getelastic.com/8-permission-rules/comment-page-1/#comment-25360 Service Desk Mon, 26 Jul 2010 05:39:34 +0000 http://www.getelastic.com/?p=4612#comment-25360 How can I send emails from my business to potential clients without making them think that those are spam? Some people always think of an email as spam as soon as they see an offer or a business or those kind of keywords that lead to a business. How can I send emails from my business to potential clients without making them think that those are spam? Some people always think of an email as spam as soon as they see an offer or a business or those kind of keywords that lead to a business.

]]> By: Andrew Thompsonhttp://www.getelastic.com/8-permission-rules/comment-page-1/#comment-25189 Andrew Thompson Thu, 22 Jul 2010 19:23:14 +0000 http://www.getelastic.com/?p=4612#comment-25189 Please correct the title and wording of point number 2. Double opt-in is not the same as confirmed opt-in. You're describing confirmed opt-in. See: http://en.wikipedia.org/wiki/Opt_in_e-mail Please correct the title and wording of point number 2. Double opt-in is not the same as confirmed opt-in. You’re describing confirmed opt-in.

See: http://en.wikipedia.org/wiki/Opt_in_e-mail

]]> By: Renetta Gatewoodhttp://www.getelastic.com/8-permission-rules/comment-page-1/#comment-25024 Renetta Gatewood Mon, 19 Jul 2010 18:08:53 +0000 http://www.getelastic.com/?p=4612#comment-25024 This is a fantastic article about social media.I really enjoyed reading your article and have subscribed to your feed. This is a fantastic article about social media.I really enjoyed reading your article and have subscribed to your feed.

]]> By: Casey Cheshirehttp://www.getelastic.com/8-permission-rules/comment-page-1/#comment-24809 Casey Cheshire Thu, 15 Jul 2010 14:46:05 +0000 http://www.getelastic.com/?p=4612#comment-24809 I agree that permission and trust should always be preserved with Email Marketing. I do however, disagree with your Golden Rule. An automatically clicked subscription box is plainly visible and combined with a double opt-in, preserves permission. It's a simple matter of optimization. The fewer clicks to purchase- or in this case, subscription, the better. I've worked with companies that go from unchecked to checked by default. Their rates increased dramatically while unsubscribe rates remained unchanged. I agree that permission and trust should always be preserved with Email Marketing. I do however, disagree with your Golden Rule. An automatically clicked subscription box is plainly visible and combined with a double opt-in, preserves permission. It’s a simple matter of optimization. The fewer clicks to purchase- or in this case, subscription, the better. I’ve worked with companies that go from unchecked to checked by default. Their rates increased dramatically while unsubscribe rates remained unchanged.

]]> By: Markhttp://www.getelastic.com/8-permission-rules/comment-page-1/#comment-24668 Mark Tue, 13 Jul 2010 18:10:15 +0000 http://www.getelastic.com/?p=4612#comment-24668 Great information Linda - I've got one to add - implementing an unsubscribe box at the TOP of your email newsletter - we've seen these results work time and time again - more info: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=103837 http://www.doubleplus.com/email-marketing-mistakes.html http://conversionvoodoo.com/blog/2010/04/unsub-links-at-the-top-of-your-emails-will-lead-to-higher-conversions/ Great information Linda – I’ve got one to add – implementing an unsubscribe box at the TOP of your email newsletter – we’ve seen these results work time and time again – more info:

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=103837

http://www.doubleplus.com/email-marketing-mistakes.html

http://conversionvoodoo.com/blog/2010/04/unsub-links-at-the-top-of-your-emails-will-lead-to-higher-conversions/

]]> By: Travis Petellehttp://www.getelastic.com/8-permission-rules/comment-page-1/#comment-24657 Travis Petelle Tue, 13 Jul 2010 16:31:09 +0000 http://www.getelastic.com/?p=4612#comment-24657 Great post Linda. Email marketing can be a hugely successful process if done right. Part of that process is definitely having a double optin. In today's internet marketing world, there is just way too much spam and your prospects or customers will consider email promotion a form of spam if not completely clarified that they want to receive info. The best approach I've found to reduce your spam rating is to actually provide quality content in each email. Don't just throw promotion after promotion. This is the quickest way for your subscribers to start ignoring your emails. Of course, we are using email marketing to get some extra sales. You have to build trust with your prospects for them to purchase. This is the same when emailing them. Provide quality and you will be surprised at how high a good email campaign can convert. Great post Linda. Email marketing can be a hugely successful process if done right. Part of that process is definitely having a double optin. In today’s internet marketing world, there is just way too much spam and your prospects or customers will consider email promotion a form of spam if not completely clarified that they want to receive info.

The best approach I’ve found to reduce your spam rating is to actually provide quality content in each email. Don’t just throw promotion after promotion. This is the quickest way for your subscribers to start ignoring your emails. Of course, we are using email marketing to get some extra sales.

You have to build trust with your prospects for them to purchase. This is the same when emailing them. Provide quality and you will be surprised at how high a good email campaign can convert.

]]> By: Mark Maddenhttp://www.getelastic.com/8-permission-rules/comment-page-1/#comment-24654 Mark Madden Tue, 13 Jul 2010 16:09:23 +0000 http://www.getelastic.com/?p=4612#comment-24654 This is a great article with excellent visuals! Particularly when you write, "Though it is completely the web user’s fault for not reading your sign up form instructions word-for-word, it doesn’t matter." This is so true. One should automatically assume permission, it's just not worth it. Thanks! This is a great article with excellent visuals! Particularly when you write, “Though it is completely the web user’s fault for not reading your sign up form instructions word-for-word, it doesn’t matter.” This is so true. One should automatically assume permission, it’s just not worth it. Thanks!

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