The 4 Pillars of Ecommerce Copywriting

When writing content for your ecommerce website, the challenge is to craft copy that is usable, search engine friendly, persuasive, that will build trust and communicate your brand promise. How can you satisfy all of these objectives? It begins with an ...

8 Sales-Boosting Holiday Copywriting Tips

Is your product and site copy in ship-shape for the holiday season? There’s still time to make tweaks to help boost conversions – here are 8 simple things you can get cracking on today. 1. Make it Clear, Make it Quick People are more rushed ...

Copywriting for better online retail SEO

DM News published an article titled ‘Copywriting for better online retail SEO‘ by Elastic Path’s VP Marketing (and search enthusiast) Jason Billingsley in their March 30 2007 online edition. Anyone who has chatted with Jason at a trade ...

PPC Copywriting: The Evolution of a PPC Split Test

Yesterday we talked about persuasive copywriting for PPC ads, and as promised, today we’re going to talk about strategies for split testing ads. I’ve heard most PPC experts recommend you test headlines first, because they are most visible ...
copywriting

Copywriting: How to Ditch Marketing for Product Knowledge

Product knowledge is a key to selling in the “physical world” — a good salesperson knows the product in an out, its strengths and weaknesses and can answer customer questions. But online, product knowledge is often restricted to what ...
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