keyword-research

Google Keyword Tool: Research and Application Tips

There are many free and paid keyword research tools out there, but using Google’s Keyword Research Tool is your best bet to make decisions based on Google-only data. The following are tips on how you can tailor Google Keyword Tool’s data to ...

Free Keyword Trend Data With Google Keyword Tool

There’s no cute catch phrase like “Black Friday” or “Cyber Monday” for the day after Halloween, but you know that as soon as the mini-chocolate bars go half price (and even a bit before), stores are “stocking” ...

Negative Keyword Research Tools and Tips

Our last post covered tips on using Google’s free Keyword Tool and how to apply your keyword discoveries to various aspects of marketing: SEO, PPC, site usability and even email marketing. As promised, today we’re going to dig deeper into ...

Webinar Recap: The Key to PPC for Online Retailers

Thanks again to Ryan Gibson from the Rimm-Kaufman Group for sharing some top-notch tips on paid search. If you missed the call, catch up with the full length replay of the Key to PPC for Online Retailers in our eCommerce webinar archive. If you’d ...

Beyond On Site SEO: Applications of Keyword Research

When you think of keyword research, you likely associate it with search engine optimization and the importance of including keywords in various tags and body copy to appear higher in search results. But keyword research is essential to your entire online ...
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