The Number 1 Pinterest Marketing Mistake for Ecommerce
Research by Curalate found that 48% of the most popular pins on Pinterest linked to non-existent pages. Oof!
Many marketers disparage social networks’ conversion power, but it’s no wonder when nearly half of it’s potential is wasted ...
The Ecommerce Potential for Facebook Graph Search
Facebook’s big announcement Tuesday was revealed to be a beta launch of Graph Search, which will allow Facebook users to query their social graph to find answers to life’s deep questions like “what sushi restaurants have my friends been ...
10 Tips for Customer Self-Serve
Customer self-service doesn’t just save your organization money. 2 out of 3 customers prefer self service to speaking with a live representative (Nuance Research). 75 percent believe it’s more convenient to self-serve, versus 6 percent that ...
Retargeting Case Study: Should You Use Frequency Capping?
Despite the potential of display retargeting, one big FUD (fear, uncertainty, doubt) for advertisers is to creep customers out by “stalking” them around the web.
While this is a valid concern, there are a few ways you can limit your creep-quotient, ...
Are Your CPCs Out Of Control? 5 Ways To Rein Them In
It’s easy to spend too much money on pay-per-click.
The infographic below (source) breaks down Google’s top spenders in Google Adwords, but also highlights how CPCs (cost per click) vary across industries.
While some of these click prices ...
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