Mobile Commerce Usability: Home Pages and Navigation

While most retailers have enough challenge optimizing for the Web, along comes the mobile Web with its own demands, usability challenges and opportunity. Websites designed specifically for mobile devices are not new, but are few and far between when ...

6 Creative Ideas for Filtered Navigation

Whether your customers are hunters (looking for something very specific), browsers (just poking around your site) or “howsers” (hunting for something but must browse to find the right product) — filtered navigation can be very useful ...

Is navigation/search available during checkout?

The debate whether to herd customers like cattle through a step-by-step checkout by removing all navigation and search options will remain. Overall, there was no clear growth or conversion winner between the two camps – to have or to hide. However, ...

Optimizing for Hunters Part 2: Beyond Search and Navigation

To follow up our recent post on customer motivation and optimizing your website for hunters (e.g. moms armed with Christmas lists), I want to show you some examples beyond the search box and navigation menu. I’ll use a personal story – I’m ...

Mobile Design Strategy: Home Page Tips

This post launches a 6-part series of mobile website design strategy from home to checkout. You may remember we ran a similar series in 2009 on mobile usability. A lot has happened since — only a brave few retailers had dipped their toes in mobile ...
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