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Icons or Labels: Which Responsive Navigation Test Won?

A few months ago Adam McFarland, one of the owners of Detailed Image, a high-end car care product seller, dropped me an email to share the impact moving to responsive design had on sales. Launching the redesign in April, May sales were up 30% year-over-year, ...

Simple Way to Increase Interaction With Tabbed Navigation

Nearly 2 years ago, Get Elastic posted on the topic of tabbed boxes in ecommerce website design, namely, they are so easily overlooked by users. The post received many fabulous comments, like Christian from the Baymard Institute: In all usability tests ...

Navandising: Merchandising in Navigation

Something I’ve spotted on a few retailers’ sites lately – the showing of offers and other calls to action in AJAX flyout menus: Moosejaw Mountaineering

Mobile Commerce Usability: Home Pages and Navigation

While most retailers have enough challenge optimizing for the Web, along comes the mobile Web with its own demands, usability challenges and opportunity. Websites designed specifically for mobile devices are not new, but are few and far between when ...

6 Creative Ideas for Filtered Navigation

Whether your customers are hunters (looking for something very specific), browsers (just poking around your site) or “howsers” (hunting for something but must browse to find the right product) — filtered navigation can be very useful ...
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