Turning Content into Commerce: A Case Study with Pearson Education
The book publishing industry has been disrupted, disrupted and disrupted some more. Book publishers have a reputation of being dinosaurs that don’t know how to embrace digital, headed towards extinction. But HigherEd publisher Pearson has schooled ...
Are Native Apps a Bust for News and Magazines?
“I lost a lot of money, people quit, and were fired. We got nothing in return, and I hated every single moment of native apps.”
This is the capsule version of why Jason Pontin, Editor in Chief and Publisher of the MIT Technology Review has ...
Google Reader Dying, But RSS Lives on For Ecommerce
Google Reader has one foot in the grave, and some believe this signals the death of RSS. But does this mean the end of RSS for ecommerce?
If you aren’t familiar with RSS, this video explains it “in plain English.” Essentially, RSS is a way ...
The Easiest Way to Increase Conversion by 20%
According to data from PowerReviews, increasing a product’s review count from 0 to 1 increases conversion by 20%.
Rishi Rawat points out a great way to motivate customers to leave that first review — offer an incentive, like loyalty points:
But ...
Ecommerce Links: February 2013
February may be the shortest month, but we weren’t short on great blog posts from around the web. Here are 10 you shouldn’t miss.
Do you know the hidden risks of qualitative research such as usability testing? Chris Goward illustrates (literally, ...
Subscribe by RSS
