shopvideo

Shoppable Video: Hit or Miss?

Shoppable video isn’t new (Get Elastic first covered Youtube’s efforts to support click-to-buy for brands in January, 2009). And despite its potential pros, only a handful of brands and online retailers have experimented with it. So is shoppable ...

Cross-Selling Tips for Online Retailers

Cross-selling (offering items related to the product like accessories and warranties) and up-selling (suggesting more expensive alternatives) are effective merchandising tools both online and offline. You could think of cross-selling as an etailer’s ...
parallax

The Pros and Cons of Parallax Scrolling for Ecommerce

A groovy design trend you may have spotted in your Web travels is parallax scrolling, which refers to design elements appearing to move independently of each other. Its early application was in video games — think how Super Mario stayed relatively ...

Improving View Through Rate for Product Video: 4 Hypotheses Tested

There is no lack of case studies that demonstrate video has a positive impact on conversion rates, sometimes a very dramatic improvement. (The most dramatic I’ve seen is eBags, claiming 138% increase in conversion. There’s also evidence that the ...

11 Product Page Testing Ideas for 2011

Get Elastic has been granted permission from our friends Khalid Saleh and Ayat Shukairy of Invesp Consulting and O’Reilly Publishing to share the product page testing ideas mentioned in their recent book Conversion Optimization: The Art and Science ...
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