Ecommerce Tip: SEO for Product Pages [Video]

Did you know we (at Elastic Path Software post an “Ecommerce Tip of the Week” video on our home page? Here’s a sample: Search engine optimization for your product pages Email and RSS subscribers, can’t see video? View this post ...
shopvideo

Shoppable Video: Hit or Miss?

Shoppable video isn’t new (Get Elastic first covered Youtube’s efforts to support click-to-buy for brands in January, 2009). And despite its potential pros, only a handful of brands and online retailers have experimented with it. So is shoppable ...
online-video

What Consumers Want from Product Video [Infographic]

This week’s infographic comes from Invodo, examining what customers desire from product video vs. what ecommerce sites deliver. Retailers cite product video increases purchases by 40% Tweet this 71% of consumers say video is the best way to ...
camera-phone

13 Ways to Use Vine for Ecommerce [Or Instagram Video!]

In 6 short months, the 6-second short video app Vine has grown to 13 million users (and spurred a competing product from Instagram that launched last week). And like the social shiny objects Twitter, Facebook, Youtube and Pinterest, marketers see value ...
copywriting

Copywriting: How to Ditch Marketing for Product Knowledge

Product knowledge is a key to selling in the “physical world” — a good salesperson knows the product in an out, its strengths and weaknesses and can answer customer questions. But online, product knowledge is often restricted to what ...
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