Cross-Selling Tips for Online Retailers

Cross-selling (offering items related to the product like accessories and warranties) and up-selling (suggesting more expensive alternatives) are effective merchandising tools both online and offline. You could think of cross-selling as an etailer’s ...
shopvideo

Shoppable Video: Hit or Miss?

Shoppable video isn’t new (Get Elastic first covered Youtube’s efforts to support click-to-buy for brands in January, 2009). And despite its potential pros, only a handful of brands and online retailers have experimented with it. So is shoppable ...
parallax

The Pros and Cons of Parallax Scrolling for Ecommerce

A groovy design trend you may have spotted in your Web travels is parallax scrolling, which refers to design elements appearing to move independently of each other. Its early application was in video games — think how Super Mario stayed relatively ...

11 Product Page Testing Ideas for 2011

Get Elastic has been granted permission from our friends Khalid Saleh and Ayat Shukairy of Invesp Consulting and O’Reilly Publishing to share the product page testing ideas mentioned in their recent book Conversion Optimization: The Art and Science ...
social-shopping

Social Buy Buttons: Why Product Content Matters

The arrival of mobile search and social buy buttons are both an opportunity and a threat to online retailers — and will force them to get product content right. GetElastic connected with Mike Lapchick, product content expert and founder and CEO ...
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