This is an excellent example of a retailer who ties together user-generated content (customer suggested recipes and contests), solutions selling (search for recipes by meal type, prep time and cook time) and product bundling (click to purchase ingredients).
Kudos to Schwan’s.
This scrumptious recipe was submitted by Bev Jones of Brunswich, MO, the winner of our Wild About Salmon recipe contest. Bev loves to serve this savory stew with salad and bread. Plus, it?s ready in less than an hour, but tastes like you’ve cooked all day.
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Wow, they really did a fantastic job. One concern in this particular niche is that when people see a delicious recipe, they often want to make it tonight, not wait for an online order to come in.
The concept of the site is a great idea, although I wouldn’t order the ingredients online when I have a King Kullen right up the block. I also like how they have customer reviews. It will make the decision easier for someone who wants to try something new.
It will make the decision easier for someone who wants to try something new.
sounds delicious, i will try today. wow.