Comments on: Choosing Between A/B or Multivariate Test Design: Optimization Testing 101 http://www.getelastic.com/ab-or-multivariate/ #1 Subscribed Ecommerce Blog Thu, 09 Feb 2012 02:57:16 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Linda Bustoshttp://www.getelastic.com/ab-or-multivariate/comment-page-1/#comment-41659 Linda Bustos Fri, 31 Dec 2010 18:55:19 +0000 http://www.getelastic.com/?p=9108#comment-41659 Hi Katie, You could re-apply the old design in a new A/B test, or you could take benchmarks from before / after but the latter will be less accurate. Linda Hi Katie,

You could re-apply the old design in a new A/B test, or you could take benchmarks from before / after but the latter will be less accurate.

Linda

]]> By: Katie @ Women Magaziehttp://www.getelastic.com/ab-or-multivariate/comment-page-1/#comment-41614 Katie @ Women Magazie Fri, 31 Dec 2010 06:31:15 +0000 http://www.getelastic.com/?p=9108#comment-41614 I have changed my sites design already which is live. Is there a way to figure out whether the old design was doing better than the current version. Is it possible? I have changed my sites design already which is live. Is there a way to figure out whether the old design was doing better than the current version. Is it possible?

]]> By: Dennishttp://www.getelastic.com/ab-or-multivariate/comment-page-1/#comment-26421 Dennis Sat, 07 Aug 2010 00:24:24 +0000 http://www.getelastic.com/?p=9108#comment-26421 Hi Christian, Its common to start with drastic redesign and then tweak. But this works well on you landing page. You do not have to start on the homepage. It makes a good case if you did 4 radical redesigns on innerpages and 4 tweaks, got 80% more conversion.. then go to management with 'proof' that testing gave more conversion... and get the approval for the homepage. Dennis van der Heijden Reedge.com Inc. http://www.reedge.com Free Testing Tool Hi Christian, Its common to start with drastic redesign and then tweak. But this works well on you landing page. You do not have to start on the homepage. It makes a good case if you did 4 radical redesigns on innerpages and 4 tweaks, got 80% more conversion.. then go to management with ‘proof’ that testing gave more conversion… and get the approval for the homepage.

Dennis van der Heijden
Reedge.com Inc. http://www.reedge.com

Free Testing Tool

]]> By: Christian, Baymard Institutehttp://www.getelastic.com/ab-or-multivariate/comment-page-1/#comment-25438 Christian, Baymard Institute Tue, 27 Jul 2010 08:28:09 +0000 http://www.getelastic.com/?p=9108#comment-25438 Great 101 guides.. the "You cannot test a radical redesign" is actually quite a problem with larger sites as a radical redesign (even for testing) requires management approval, whereas moving the CTA from left to right wouldn't even get noticed (be management). Great 101 guides.. the “You cannot test a radical redesign” is actually quite a problem with larger sites as a radical redesign (even for testing) requires management approval, whereas moving the CTA from left to right wouldn’t even get noticed (be management).

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