Aberdeen Market Alert Analyzes BEA AquaLogic and Elastic Path

Noted analyst The Aberdeen Group analyzed the BEA’s AquaLogic Commerce Services in the February 2007 edition of “Market Alert – Insight and Advice About Market Events.”

You can grab the whole report entitled, “BEA AquaLogic Layers on eCommerce with Elastic Path” as a .pdf from Aberdeen. Written by Research Analyst, John Lovett, and Director of Emerging Technology Research, Russ Klein, the executive summary says:

On February 20, 2007; BEA announced a new product offering, AquaLogic Commerce Services. This solution will layer eCommerce functionality provided by Elastic Path on BEA’s AquaLogic and WebLogic platforms. The impact for adopters will be an improved ability to view customers across channels (online and offline) and enable enterprise-wide visibility into eCommerce business processes, systems management and user information.


After comparing BEA and Elastic Path’s solution against some of the other big ecommerce / portal players like SAP and IBM, they relate the industry interest on new technology investment as discussed in their reports, “Achieving Collaboration Excellence: Content Management, Data Integration and the Enterprise Portal” and “Clicks to Customers: The Real ROI in B2C eCommerce” (by Klein and Lovett respectively).

Finally, they breakdown the benefits of integration – basically allowing businesses to concentrate on core competencies rather than fiddling with the technologies which enable the business – and their conclusion states:

“With this partnership, BEA addresses its major weakness with respect to its competitors’ price-point and could, as a result, become the most attractive solution in its class.”


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