Musician’s Friend includes a friendly explanation of what RSS is on its Stupid Deal of the Day landing page.
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Us Internet geeks sometimes take it for granted that the majority of customers might not understand what that little orange icon means.
If you want to do something similar, you could also include the best 2 minute spiel on what RSS is, courtesy of the LeFevers at Common Craft:
And if you have a Twitter-Call-to-Action, you can use this video:
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I push for my clients to offer RSS site wide. It is a great way for visitors to stay up-to-date with site changes.
I don’t believe RSS is really ever going to catch on as a mainstream marketing medium. However, RSS has become a handy technology to feed information to other more “mainstream” platforms, like twitter and facebook. We use twitterfeed to send RSS updates to our Twitter account, and SimplyRSS to add updates to our facebook fan page.
How true, Linda. We tend to live very much “within our own bottles” and forget that our customers often know little about RSS feeds, etc.
Those videos are excellent. Thanks for sharing.
Thanks for the shout-out, Linda.
I agree with Glenn that RSS at this point has become more of an enabler than a broad marketing medium in and of itself.
That said, there is a tech-savvy customer segment that uses RSS religiously as a subscription mechanism (and replacement for marketing emails). Depending on the kind of business and segmentation strategy in play, it makes sense to focus on delivering targeted RSS directly to the user, in addition to using it as a way to get data into other platforms (e.g. Twitter, Facebook).