Comments on: Stupid Deals Educate About RSS

By: SYP

SYP — Wed, 18 Feb 2009 18:41:10 +0000

Thanks for the shout-out, Linda.

I agree with Glenn that RSS at this point has become more of an enabler than a broad marketing medium in and of itself.

That said, there is a tech-savvy customer segment that uses RSS religiously as a subscription mechanism (and replacement for marketing emails). Depending on the kind of business and segmentation strategy in play, it makes sense to focus on delivering targeted RSS directly to the user, in addition to using it as a way to get data into other platforms (e.g. Twitter, Facebook).

By: Michael Straker

Michael Straker — Wed, 11 Feb 2009 21:20:06 +0000

How true, Linda. We tend to live very much “within our own bottles” and forget that our customers often know little about RSS feeds, etc.

Those videos are excellent. Thanks for sharing.

By: Glenn Edelman

Glenn Edelman — Wed, 11 Feb 2009 20:43:01 +0000

I don’t believe RSS is really ever going to catch on as a mainstream marketing medium. However, RSS has become a handy technology to feed information to other more “mainstream” platforms, like twitter and facebook. We use twitterfeed to send RSS updates to our Twitter account, and SimplyRSS to add updates to our facebook fan page.

By: Jaan Kanellis

Jaan Kanellis — Wed, 11 Feb 2009 15:10:09 +0000

I push for my clients to offer RSS site wide. It is a great way for visitors to stay up-to-date with site changes.