About

Get ecommerce tips, tricks, news and commentary freshly pressed 3 times a week. Get Elastic is an Ad Age Power 150 ranked blog, was named the #1 Ecommerce Blog by PostRank, and was named one of the 15 entrepreneur blogs worth reading by the Wall Street Journal. As a subscriber, you’ll get access to best practices, detailed how-to, in-depth analysis and digital commerce research. Most recently, Get Elastic has been named reader’s choice by Marketing Sherpa in the Ecommerce category.

About Elastic Path

Get Elastic is brought to you by Elastic Path Software, a digital commerce engine. At Elastic Path, we’re fanatical about ecommerce — it’s all we do. We help our customers with their ecommerce strategy and provide their internal IT teams with a Java ecommerce platform to develop those innovations. We frequently speak at industry events around the world about how traditional ecommerce approaches and technologies aren’t enough for enterprises selling digital goods and content. We also share our ecommerce expertise through webinars, original research, and this blog.

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Contributors

Linda Bustos

As Director of Ecommerce Research at Elastic Path, Linda Bustos works with some of the world’s largest companies to help improve conversion rates and profitability on the Web. In addition to writing the Get Elastic blog since 2007, Linda’s articles have appeared in Mobile Marketer, CMO Magazine, E-Marketing + Commerce, and Search Marketing Standard, and she has provided expert opinion to Inc Magazine, Entrepreneur, Time, the New York Times and Forbes. She is a frequent speaker at industry events, including Shop.org Merchandising Workshop, XCommerce, Conversion Conference, and Affiliate Management Days.

In 2010, Linda earned a spot on the DMNews Top 30 Direct Marketers Under 30 list. She has served as faculty for the Banff New Media Institute’s Career Accelerator Program and Marketing Profs University, and has appeared as one of the Top 100 Influential Marketers of the year in 2008 and 2009. Prior to joining Elastic Path, Linda worked agency-side, specializing in usability and SEO.


David Chiu

David Chiu is the Ecommerce Industry Strategist at Elastic Path, and a veteran internet marketing specialist with fifteen years of experience delivering business solutions to Fortune 500 companies. Prior to joining Elastic Path, David was Director of Product Management at a global ecommerce software company and an award-winning information architect and designer for several prominent interactive marketing agencies.

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The opinions expressed here are of the individuals and do not necessarily reflect the views of Elastic Path.