About

The Get Elastic blog is meant to share ecommerce best practices and hopefully getting people talking about ways to better manage the digital relationships with their customers.

The company behind this blog is Elastic Path Software. Elastic Path provides digital commerce technology and expertise to enterprises such as Google, Time Inc, and Virgin Media. At Elastic Path, we’re sort of fanatical about ecommerce since it’s all we do. We help our customers with their ecommerce strategy and provide their internal IT teams with a Java ecommerce platform to develop those innovations. We frequently speak at industry events around the world about how traditional ecommerce approaches and technologies aren’t enough for enterprises selling digital goods and content. We also share our ecommerce expertise through webinars, original research, and this blog.

We hope you will be able to take away some knowledge and join in the conversation as well.

Happy reading.

Contributors

Linda Bustos

Follow @roxyyo As Director of Ecommerce Research at Elastic Path, Linda Bustos works with some of the world’s largest companies to help improve conversion rates and profitability on the Web. The insight she shares on Get Elastic has earned the blog a spot in the top 50 on the AdAge Power 150, #1 Ecommerce Blog by PostRank, one of the 15 entrepreneur blogs worth reading by the Wall Street Journal and two SEMMY awards (2009 and 2010). In 2010, Linda earned a spot on the DMNews Top 30 Direct Marketers Under 30 list.

Linda has served as faculty for the Banff New Media Institute’s Career Accelerator Program, has appeared as one of the Top 100 Influential Marketers of the year in 2008 and 2009, and was the winner of Marketing Pilgrim’s 2008 SEM Scholarship for the article 8 Stupid Things Webmasters Do to Mess Up Their Analytics. Prior to joining Elastic Path, Linda worked as a freelance web marketing consultant, specializing in usability and SEO.

Amanda Dhalla

Follow @amandadhalla As head of consumer research with Elastic Path’s Research and Strategy division, Amanda Dhalla helps global enterprises like Google better understand consumer behavior in order to optimize their digital offerings. Amanda’s research has been cited by CNN, Econsultancy, Smart Money, and Internet Retailer.

A seasoned ecommerce professional with more than 14 years in the field, Amanda has hands-on experience marketing, merchandising and managing multimillion dollar online stores. Her areas of specialization range from market research, conversion optimization and analytics to traffic generation tactics such as social media, search engine optimization, and content marketing.

Amanda is a sought after writer and presenter and has appeared at Shop.org and written articles for IEEE Software, among others.

David Chiu

Follow @davidachiu David Chiu is the Ecommerce Industry Strategist at Elastic Path, and a veteran internet marketing specialist with fifteen years of experience delivering business solutions to Fortune 500 companies. Prior to joining Elastic Path, David was Director of Product Management at a global ecommerce software company and an award-winning information architect and designer for several prominent interactive marketing agencies.