About Elastic Path & Get Elastic
What is Get Elastic?
You may be wondering why we call our blog Get Elastic. Well, the fingers behind this blog represent Elastic Path Software – A flexible ecommerce framework for enterprises. Deployed by over 200 organizations worldwide, the Elastic Path flexible framework is the best fit for enterprises that have unique business requirements that cannot be met by any other offering.
We eat, breathe and sleep ecommerce and we’re passionate about innovation. Get Elastic is a way to blend the two and start a conversation with all online retailers and Internet marketing buffs, whether you’re using our platform or not. We want to stretch your ideas on how to sell on the Internet by covering emerging media and technology. We hope you get a bit more elastic every time you visit.
Get Elastic is maintained by Elastic Path’s Emerging Media Analyst and eCommerce consultant, Linda Bustos. A member of Canadian Women in Communications, Linda has served as faculty for the Banff New Media Institute’s Career Accelerator Program. In 2008, Linda was named one of Vancouver’s Tech Women to Watch, placed #25 of the Top 100 Influential Marketers of the year and was the winner of Marketing Pilgrim’s SEM Scholarship for the article 8 Stupid Things Webmasters Do to Mess Up Their Analytics.
Get Elastic is also recognized by TopRank as a top search marketing blog, the Wall Street Journal as one of 15 entrepreneur blogs worth reading and ranks on the AdAge Power 150.


