Last January we held a webinar called 12 Things Retailers Must Learn from Christmas 2007. It’s basically a webinar on event marketing year-round, not just Christmas so check it out as Valentine’s Day is just around the corner…
I will add one thing we can learn from Christmas 2008 courtesy of Google Trends. Looking back at trends for Christmas Eve, Christmas Day and what we call here in Canada “Boxing Day” (December 26) we find some interesting searches that savvy retailers can plan to bid on for next year in PPC.
The keyword “stores open on Christmas eve” is perfect to geo-target local brick-and-mortar stores or promote your online store open 24/7 with overnight delivery, especially considering search volume peaked at 4pm PST!
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“Stores open on Christmas Day” peaked at 9am PST and was even hotter than the Christmas Eve search. This NowPublic article was the top news result so do remember to reach out to your journalists and bloggers locally and nationally if your physical locations are open next year.
After-Christmas-sale and even December-26-sale keywords also were popular on Christmas day, so consider broad or phrase matching the following (of course you can expand this list, but you get the idea):
“after christmas sale”
“after christmas sales”
“after christmas sale 2009”
“after christmas sales 2009”
“after christmas clearance”
“after christmas deals”
“after christmas discounts”
“after christmas bargains”
“after christmas markdowns”
“2008 after christmas sale”
“december 26 sale”
“post christmas deals”
“after xmas sale”
“after xmas sales”
“after x mas sale”
“after x mas sales”
You can let these keywords run right into January, although trend data suggests these searches die at the beginning of the New Year.