Comments on: RueLaLa Uses Calendar-to-Action in Emails

By: Creating Bundles from Advanced Search « Get Elastic Ecommerce Blog

Creating Bundles from Advanced Search « Get Elastic Ecommerce Blog — Wed, 21 Jul 2010 19:59:05 +0000

[...] RueLaLa Uses Calendar-to-Action in Emails [...]

By: supra shoes

supra shoes — Fri, 17 Jul 2009 08:25:33 +0000

upcoming “boutiques”to their Outlook calendars in an email, worth having a try.

By: Linda Bustos

Linda Bustos — Wed, 25 Feb 2009 16:14:15 +0000

@Daniel,
This is a tough one. The icon for Outlook is easily recognizable and that’s a positive, but non-Outlookers like me might not know that it launches your default calendar. I clicked it and it launched my iCal for Mac. It could also have launched Entourage if that were my default. But “clarity trumps persuasion.” Perhaps an “Add to my Calendar” link just below the icon would suffice?

By: Daniel

Daniel — Tue, 24 Feb 2009 17:43:26 +0000

We also use this for events that are time or date-specific.
It’s an .ics file that adds a reminder to many Calendar programs.

What I don’t like about this promo is the use of ‘Outlook’. Not everyone uses this, .ics is a supported file formal by many Calendar programs, not just Outlook. It’s like saying ‘open Explorer’ when you mean ‘open your browser’. It just helps the Microsoft monopoly, making customers think that Outlook is the only calendar program. ‘Add to my calendar’ would of been a more appropriate wording.

By: Jaan Kanellis

Jaan Kanellis — Mon, 23 Feb 2009 20:22:17 +0000

Really good idea. Especially for blogs. Reminding people about sales, webinars or special events.

By: Stephanie DeLuca

Stephanie DeLuca — Mon, 23 Feb 2009 17:00:17 +0000

I think this would work out well if retailers chose to give their customers a sneak peek on upcoming sales. Customers would want to know about exclusive deals and when they are available so they could save some money. By giving customers the option to send them a reminder it would make customers come back to that site over and over again. It’s too bad that RueLaLa is invite only because I would love to see what kind of sales they have.

By: dan barker

dan barker — Mon, 23 Feb 2009 12:03:15 +0000

hi, Linda, how are you doing? great post!

I’ve done this before when promoting events & it seemed to work really well.

One useful note: Those calendar links are usually files (vcs files if I remember right). It’s worth putting them behind a redirect with tracking so that you can see how much they’re used.

I hope life’s good!

dan