Is Ajax used within the checkout?

As one of the most promising web technologies for improving the user experience, we expected more Top 100 retailers to have deployed Ajax within the checkout process. We could only identify a handful of sites using it and had to loosen our definition of Ajax to achieve even the handful. The reality is only one site had used Ajax in any material way within the checkout process. It had a single-screen checkout in play and the billing address was being verified in real-time. Shipping options were updated dynamically based on address, and totals were updated based on selected shipping methods. Because of the very limited sample size, we are unable to draw any correlations between the use of Ajax and conversion rates or growth rates. The most important finding is Ajax is grossly under-utilized within the Top 100 as of this study, but we expect an increase in sites testing this functionality in the coming year.

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