Comments on: Amazon Ditches Better Together for Bundles http://www.getelastic.com/amazon-ditches-better-together-for-bundles/ #1 Subscribed Ecommerce Blog Sat, 20 Mar 2010 12:51:26 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Dave http://www.getelastic.com/amazon-ditches-better-together-for-bundles/comment-page-1/#comment-17299 Dave Thu, 01 Jan 2009 11:48:52 +0000 http://www.getelastic.com/?p=2714#comment-17299 The biggest difference between the "frequentely bought together" and the "best value" is the fact that you don't get ANY discount on the frequentely bought together items where you do get a 5% with the best value option.. Dave The biggest difference between the “frequentely bought together” and the “best value” is the fact that you don’t get ANY discount on the frequentely bought together items where you do get a 5% with the best value option..

Dave

]]> By: Scott Wilson http://www.getelastic.com/amazon-ditches-better-together-for-bundles/comment-page-1/#comment-17297 Scott Wilson Wed, 31 Dec 2008 00:07:46 +0000 http://www.getelastic.com/?p=2714#comment-17297 My personal opinion is that using the checkboxes in Frequently Bought Together creates too many decision points (7 permutations are available after all) and could reduce conversions because of the paradox of choice. I don't have a strong opinion about whether a triplet is better than a pair, but I don't like adding optionality to the upsell. Thanks for the mention, Linda! Scott Wilson That Software Guy My personal opinion is that using the checkboxes in Frequently Bought Together creates too many decision points (7 permutations are available after all) and could reduce conversions because of the paradox of choice. I don’t have a strong opinion about whether a triplet is better than a pair, but I don’t like adding optionality to the upsell.

Thanks for the mention, Linda!

Scott Wilson
That Software Guy

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