Android vs iOS: Demographics and Mobile Commerce Activity

Last post we looked at the psychographic segments of iPhone and iPad users, and as promised, today we examine the differences between iOS and Android owners: device share, Web use, demographics and mobile commerce activity.

Device share

Android holds 52% of smartphone share vs. 40% for Apple. Source: Comscore ^^ Tweet this stat ^^ iPad tablet share is 71%. By 2014 iPad users will still account for 68% of the overall US tablet audience. Source: Emarketer ^^ Tweet this stat ^^

Mobile Web usage

iOS users surf the web more than Android users. Source: Chitika ^^ Tweet this stat ^^

Demographics

Men are slightly more likely to own an Android than an iPhone, women are equally as likely to own iPhone or Android phone Source: eMarketer ^^ Tweet this stat ^^ Android is more popular among young people. Source: eMarketer ^^ Tweet this stat ^^

The avg household income of iPhone owners is $105K vs $89K for Android. Source: Arbitron ^^ Tweet this stat ^^

Mobile commerce activity

More iPhone users use mobile apps for shopping (67.5%) vs Android (43.9%) Source: Arbitron ^^ Tweet this stat ^^ iPhone users are 54% more likely than Android users to use mobile commerce apps Source: Arbitron ^^ Tweet this stat ^^ iPhone users spend more time with mobile commerce apps (105 min/mo) than Android (88 min/mo) Source: Arbitron ^^ Tweet this stat ^^ iPhone users are more likely to engage in marketing and impulse purchases Source: Arbitron ^^ Tweet this stat ^^ iPhone owners are 15 percent more likely to visit online retail sites Source: Comscore ^^ Tweet this stat ^^ 23% of iPhone owners have made a mobile purchase vs. 17% of Android owners Source: Comscore ^^ Tweet this stat ^^

Mobile ad engagement

iOS owners click far more online ads than Android users Source: MoPub ^^ Tweet this stat ^^

iOS users almost twice as likely to convert through mobile search ads as Android users Source: Adobe ^^ Tweet this stat ^^


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