Comments on: Reducing Customer Anxiety About Products on Product Pages

By: how to deal with anxiety

how to deal with anxiety — Sat, 25 Jul 2009 14:13:49 +0000

Thanks for the post!

Anxiety can be due to any reason. It can be cured naturally by some herbs or relaxation, etc.

Deep breathing exercises are excellent for anxiety and many people report positive results from meditation. Some other natural anxiety remedies to look into are St.John’s Wort, SAMe, L-Theanine, and Tryptophan.

By: supra shoes

supra shoes — Thu, 16 Jul 2009 08:15:42 +0000

well, ease the customer’s doubt and anxiety about us is very necessary.

By: nike dunks

nike dunks — Thu, 16 Jul 2009 07:30:36 +0000

yup, reducing the customer’s anxiety to the minimun level is what we should do now.

By: A Cheeky Way to Put Product Description In Context » Ecommerce Blog

A Cheeky Way to Put Product Description In Context » Ecommerce Blog — Tue, 20 Jan 2009 20:04:36 +0000

[...] a product in use, on a model or its relative size reduces customer anxiety about the appropriateness of a product. Of course, video can [...]

By: A Cheeky Way to Put Product Description In Context | Get Elastic

A Cheeky Way to Put Product Description In Context | Get Elastic — Tue, 20 Jan 2009 11:29:52 +0000

[...] images can help increase conversion. Showing a product in use, on a model or its relative size reduces customer anxiety about the appropriateness of a product. Of course, video can be even more effective (just ask [...]

By: Web Hosting

Web Hosting — Sun, 11 Jan 2009 11:54:03 +0000

A very interesting article indeed on how stress, both good and bad, can be used to enhance sales.

By: Search Engine Marketing

Search Engine Marketing — Fri, 09 Jan 2009 20:42:52 +0000

Thanks Linda, These are some great tips and some very excellent presentation for reducing customer anxiety. I think one could greatly improve conversations by following theses examples and tips.

By: Sekrett Scilensce

Sekrett Scilensce — Tue, 06 Jan 2009 20:32:39 +0000

Good day,

Partnerships with other top level outlets can sometimes reaffirm your direct-buy (point-of-sale) in combination with comparison information between your entity and another licensors application(s).

Simplified distributorships do not carry weight against competitive pricings and overall influxes of cheaper products; not by choice (but attainable by someone in a particular district of retail).

Articles like these never seem to reach out to the candor of conversionary politics (as much as that doesn’t drive every product sold).

In the same token, they never address the climate for the different types of purchasers (or fans of franchises) which is a very distinguishable facet of any branding, marketing, and distributing.

Most online business falls under the terms of ‘rights-to-resell’, typically controlled by non-exclusive agreements, allowing for other carriers to provide a publisher’s backend as their frontend operation.

It has never been fair business but it is what has caused the craze of multiple streams of income via the internet – At the same time, it has degenerated available selections to the customer.

To me, this has always been the wrong conversation to be having altogether. In some regards, it is an unnecessary conversation – Thanks for taking the time to present the article despite my perspective.

Respectfully & Sincerely,

- Ss
leitung@sekrettscilensce.de
http://www.sekrettscilensce.com

By: Linda Bustos

Linda Bustos — Tue, 06 Jan 2009 19:46:51 +0000

I wonder if Google Product Search is also a factor. I see product search results appearing in different positions on the page, even with thumbnail images to stand out even more (I’ll try to get a screenshot) — not that Google makes money right now off of Google Product search but…if it drives enough traffic to retailers it might justify a premium listing product in the future.

By: Jaan Kanellis

Jaan Kanellis — Tue, 06 Jan 2009 19:01:29 +0000

Maybe Linda, but another problem with them losing out is on search traffic. For a while many of them ruled the SERPs for many top terms, but after a while Google and other SE’s felt that searching and getting to another search page was not an ideal experience and at that point you saw many of them lose traffic from the search engines. When that happens to website lots of times you cant survive.

Many years ago I worked on Kelkoo.co.uk and we rocked on search engines before all of this took place. They were acquired by Yahoo and then my contract with them was not renewed. Soon after that short-tail rankings started to go down because fo the above reasons.