Comments on: Retailers Embrace API-lliate Marketing http://www.getelastic.com/api-marketing/ #1 Subscribed Ecommerce Blog Fri, 12 Mar 2010 23:42:22 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Laura Merling http://www.getelastic.com/api-marketing/comment-page-1/#comment-18835 Laura Merling Tue, 16 Jun 2009 13:51:34 +0000 http://www.getelastic.com/?p=3108#comment-18835 Nice post and definitely a trend I have been seeing as well. I am currently working with 3 retailers in different product areas and in turn each has a nuance to what and how affiliates might want to use their data and/or services. APIs are the new affiliate model - dedicated affiliates, higher quality leads/traffic, and on one-off integration development efforts. A word of caution for retailers or anyone building an API - it is not about the number of developers you recruit, it is about what they do with your and that depends on how much you help them. eBay and Amazon did a lot behind the scenes to provide support to "entrepreneurs" who might build a real business that supported their platform as well as others. It takes dedicated resources and time. Nice post and definitely a trend I have been seeing as well. I am currently working with 3 retailers in different product areas and in turn each has a nuance to what and how affiliates might want to use their data and/or services. APIs are the new affiliate model – dedicated affiliates, higher quality leads/traffic, and on one-off integration development efforts.

A word of caution for retailers or anyone building an API – it is not about the number of developers you recruit, it is about what they do with your and that depends on how much you help them. eBay and Amazon did a lot behind the scenes to provide support to “entrepreneurs” who might build a real business that supported their platform as well as others. It takes dedicated resources and time.

]]> By: Angus http://www.getelastic.com/api-marketing/comment-page-1/#comment-18833 Angus Mon, 15 Jun 2009 13:18:42 +0000 http://www.getelastic.com/?p=3108#comment-18833 Great article - have been looking into this same kind of strategy for my own ecommerce site. Basically provide a feed and a way to link back to a cart and let the users decide how and which products to sell. Viral ecommerce... Great article – have been looking into this same kind of strategy for my own ecommerce site. Basically provide a feed and a way to link back to a cart and let the users decide how and which products to sell. Viral ecommerce…

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