nirvana

Single Customer View: Myth or Omnichannel Nirvana?

Many in retail and ecommerce dream of a Utopian future where a single view of the customer will close the gap between digital and physical customer activity, and drive a perfectly personalized, predictive and pinpointed experience to the right customer, ...

API-liate Ecommerce

Much of the cool, new ways ecommerce sites mesh with social and mobile is thanks to APIs, or Application Programming Interfaces which allow applications to communicate with each other, share data and perform various functions. For example, pulling Pinterest ...
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Pinterest API and Ecommerce: Will It Be A Flash in the Pin?

Pinterest’s public API launch made waves last week, with 20 partners including ecommerce brands Zappos, Wal-mart, ModCloth, Target and Wayfair on board. The novelty is newsworthy — but will interest in Pinterest wane, or is there real business ...
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Turning Content into Commerce: A Case Study with Pearson Education

The book publishing industry has been disrupted, disrupted and disrupted some more. Book publishers have a reputation of being dinosaurs that don’t know how to embrace digital, headed towards extinction. But HigherEd publisher Pearson has schooled ...
A white pill

Prescription for a Great Commerce API Strategy

Forget banner ads and coupon codes, the new wave of affiliate marketing is going API (application programming interface). The shift to mobile is putting the squeeze on banner ads. Standard ad units don’t always resize for mobile devices, forcing ...