Apparel Magazine checks out eTail Solutions

Apparel Magazine’s article “Elastic Path Offers e-Tail Solutions” fills their readers in on Elastic Path’s offerings to clothing retailers and Jason Billingsley offers observations on growth and defines EP’s target market:

“The company, which is based in Vancouver , British Columbia, told Apparel it is focused on helping clients set up very user-friendly product searches and check-out functions for their online stores.

Jason Billingsley, vice president of marketing, said Elastic Path has a base of apparel clients and sees an opportunity to ramp up its apparel clientele.

The company’s target client is a mid-market retailer, which it defines as a business that has between $5 million and $75 million in online sales. Elastic Path estimates that this would be a retailer with about $30 million to $500 million in overall sales. Any mall-based retailer is a good target customer for Elastic Path,” Billingsley said.