Triggered Email: Asking for Customer Feedback

I recently made a purchase at an online clothing store and received this request for feedback by email:

The email offers $5 off my next order as a thank you for completing a survey about my experience.

The survey is also personalized to include the item I purchased, asking for a review of it. So, with one stone, the online store receives site feedback, a product review, and potentially a future purchase from me with the coupon offer. Nice idea.

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6 Responses to “Triggered Email: Asking for Customer Feedback”

  1. This is a great approach!

    I’m curious though, how long did they wait before sending the email?

    • They waited the average time for it to arrive – about 7 days. Unfortunately, I had not received it yet because I am in Canada. I wasn’t able to complete the feedback because I couldn’t report on the fit (hadn’t arrived, and it was a gift) – so this could have been better with A) segmentation to my delivery address, adjust trigger for timing and B) ability to skip some sections of the survey.

  2. David says:

    Hey Linda,
    Great article. Also a good way to spread His word. I have shopped at c28 before and I think they do a great job with their marketing. Thanks for the post!

  3. Thanks for reviewing our email Linda. And yah, that’s a no brainer we need to hold off on sending these for a little longer when we ship internationally.

  4. Thanks for the post Linda, I have just recently been introduced to your site and find your articles really useful and relevant. Although the triggered email example that you specify here can definitely be improved on, I think they are on the right track, especially by being able to cover all those aspects with one email. Thanks again, looking forward to reading more of your posts.

  5. We are also asking our Facebook fans to write reviews for their favorite products to earn store bucks.

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