Comments on: How To Attract Customer Reviews http://www.getelastic.com/attracting-customer-reviews/ #1 Subscribed Ecommerce Blog Thu, 09 Feb 2012 02:57:16 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: David Vogelhttp://www.getelastic.com/attracting-customer-reviews/comment-page-1/#comment-55282 David Vogel Fri, 01 Apr 2011 06:48:13 +0000 http://www.getelastic.com/attracting-customer-reviews/#comment-55282 Nice article. I have a couple of clients who have used postcard type review requests listing some of the social review sites (i.e., Yelp, Google, InsiderPages, etc.) The conversions (2%) are rather low because consumers generally need to have an account on the review site. This can be problematic when it comes to getting reviews in the first place. Another attempt that has proven slightly better (25%), is to have a review/feedback form on the website with an enticement of $100 or such for the monthly drawing. This might sound steep, but in that market the average sale is $4,800. The best method so far has been to use a third party review site such as CustomerLobby which allows submittal of email addresses for a "canned request for review", a personalized email from the company with a link to the review submission form and lastly a phone call from a live person. This has converted quite well. Some of the benefits to using a service like CustomerLobby, is third party and Google is now picking up their snippets on the local search results page. I have also started to see "Black Hat" review services pop up. These companies have multiple ip's, email accounts and write reviews based on geography and keywords. Google will ferret them out sooner or later. What does amaze me is the prices advertised $1 a review and 3 backlinks (directory sites and blogs). Nice article. I have a couple of clients who have used postcard type review requests listing some of the social review sites (i.e., Yelp, Google, InsiderPages, etc.) The conversions (2%) are rather low because consumers generally need to have an account on the review site. This can be problematic when it comes to getting reviews in the first place.

Another attempt that has proven slightly better (25%), is to have a review/feedback form on the website with an enticement of $100 or such for the monthly drawing. This might sound steep, but in that market the average sale is $4,800.

The best method so far has been to use a third party review site such as CustomerLobby which allows submittal of email addresses for a “canned request for review”, a personalized email from the company with a link to the review submission form and lastly a phone call from a live person. This has converted quite well.

Some of the benefits to using a service like CustomerLobby, is third party and Google is now picking up their snippets on the local search results page.

I have also started to see “Black Hat” review services pop up. These companies have multiple ip’s, email accounts and write reviews based on geography and keywords. Google will ferret them out sooner or later. What does amaze me is the prices advertised $1 a review and 3 backlinks (directory sites and blogs).

]]> By: Linda Bustoshttp://www.getelastic.com/attracting-customer-reviews/comment-page-1/#comment-12765 Linda Bustos Mon, 10 Aug 2009 21:48:48 +0000 http://www.getelastic.com/attracting-customer-reviews/#comment-12765 800 reviews in a few months, that's impressive! 800 reviews in a few months, that’s impressive!

]]> By: Audio Biblehttp://www.getelastic.com/attracting-customer-reviews/comment-page-1/#comment-12763 Audio Bible Mon, 10 Aug 2009 17:33:43 +0000 http://www.getelastic.com/attracting-customer-reviews/#comment-12763 Well I have reviews running on my website now, and have collected over 800 over the past few months. Personally like to read the reviews people send in because people write how encouraged they are about their Audio Bible product and it encourages me as well. Well I have reviews running on my website now, and have collected over 800 over the past few months.

Personally like to read the reviews people send in because people write how encouraged they are about their Audio Bible product and it encourages me as well.

]]> By: Shea Howardhttp://www.getelastic.com/attracting-customer-reviews/comment-page-1/#comment-12761 Shea Howard Tue, 21 Oct 2008 22:54:44 +0000 http://www.getelastic.com/attracting-customer-reviews/#comment-12761 We value our customer reviews for products & service - We value any interaction with our customers. We value our customer reviews for products & service – We value any interaction with our customers.

]]> By: Gil Rozenblatthttp://www.getelastic.com/attracting-customer-reviews/comment-page-1/#comment-12759 Gil Rozenblatt Sat, 11 Oct 2008 05:14:17 +0000 http://www.getelastic.com/attracting-customer-reviews/#comment-12759 Reviews are of utmost importance these days as they provide previously unavailable yet extremely important "intelligence". Whats great about reviews whether of a merchant or of a product is that a stranger is offering a helping hand to another expecting nothing in return. The merchants we work with spend between 100k to a million monthly. Mostly on PPC advertising. Intelligence or knowledge delivered by way of reviews play a pivotal role in a prospective customers purchase decision. Reviews are of utmost importance these days as they provide previously unavailable yet extremely important “intelligence”. Whats great about reviews whether of a merchant or of a product is that a stranger is offering a helping hand to another expecting nothing in return.

The merchants we work with spend between 100k to a million monthly. Mostly on PPC advertising. Intelligence or knowledge delivered by way of reviews play a pivotal role in a prospective customers purchase decision.

]]> By: Brian Rowehttp://www.getelastic.com/attracting-customer-reviews/comment-page-1/#comment-12757 Brian Rowe Wed, 23 Jul 2008 22:26:31 +0000 http://www.getelastic.com/attracting-customer-reviews/#comment-12757 Last Piece Software also offers a customer review solution. We have found the follow up email is very effective at having people respond to talk about products. We give them a few days for delivery and usage, then remind them a couple of times. Trying not to annoy them. We have seen 30% response rates for these emails. We trigger these emails from our solution. The message is critical in the email. Letting them know it will help other consumers, and the its a fast process. Attracting reviews after the implementation is the key to a successful launch and this article had some great ideas. Thank you. Last Piece Software also offers a customer review solution. We have found the follow up email is very effective at having people respond to talk about products. We give them a few days for delivery and usage, then remind them a couple of times. Trying not to annoy them. We have seen 30% response rates for these emails. We trigger these emails from our solution. The message is critical in the email. Letting them know it will help other consumers, and the its a fast process. Attracting reviews after the implementation is the key to a successful launch and this article had some great ideas. Thank you.

]]> By: Susan Petraccohttp://www.getelastic.com/attracting-customer-reviews/comment-page-1/#comment-12755 Susan Petracco Mon, 21 Jul 2008 19:36:35 +0000 http://www.getelastic.com/attracting-customer-reviews/#comment-12755 I'm loving the idea of a package insert. One of our sites is about to start the follow-up email idea, because reviews are almost non-existent. We may go with the package insert too, especially with the holidays coming up. I’m loving the idea of a package insert. One of our sites is about to start the follow-up email idea, because reviews are almost non-existent. We may go with the package insert too, especially with the holidays coming up.

]]> By: John Jouberthttp://www.getelastic.com/attracting-customer-reviews/comment-page-1/#comment-12753 John Joubert Mon, 02 Jun 2008 13:20:41 +0000 http://www.getelastic.com/attracting-customer-reviews/#comment-12753 Nice post! I always try to encourage interaction with customers from my sites...it makes business more personal and gives an additional reason for them to come back again! Nice post! I always try to encourage interaction with customers from my sites…it makes business more personal and gives an additional reason for them to come back again!

]]> By: Audio Biblehttp://www.getelastic.com/attracting-customer-reviews/comment-page-1/#comment-12751 Audio Bible Tue, 04 Mar 2008 18:51:29 +0000 http://www.getelastic.com/attracting-customer-reviews/#comment-12751 I plan to add reviews in the coming months. This article has plenty of good starting material to get things going. I plan to add reviews in the coming months. This article has plenty of good starting material to get things going.

]]> By: Linda Bustoshttp://www.getelastic.com/attracting-customer-reviews/comment-page-1/#comment-12749 Linda Bustos Mon, 11 Feb 2008 17:58:37 +0000 http://www.getelastic.com/attracting-customer-reviews/#comment-12749 Hey Pauline, thanks for pointing that out. Revoo sounds like a good idea. Do you know how they motivate customers to actually complete and turn in those forms? Are there incentives? Hey Pauline, thanks for pointing that out. Revoo sounds like a good idea. Do you know how they motivate customers to actually complete and turn in those forms? Are there incentives?

]]>