Amanda Dhalla

About Amanda Dhalla

E-Mail: amanda.dhalla@elasticpath.com

Bio: As head of consumer research with Elastic Path’s Research and Strategy division, Amanda Dhalla helps global enterprises like Google better understand consumer behavior in order to optimize their digital offerings. Amanda’s research has been cited by CNN, Econsultancy, Smart Money, and Internet Retailer. A seasoned ecommerce professional with more than 14 years in the field, Amanda has hands-on experience marketing, merchandising and managing multimillion dollar online stores. Her areas of specialization range from market research, conversion optimization and analytics to traffic generation tactics such as social media, search engine optimization, and content marketing.


Book club

Book Club 2.0: Rise of the Online Reading Group

More popular than ever, book clubs have gone digital thanks to the widespread adoption of a whole host of web tools, from Skype to Facebook, and anytime anywhere access to reading materials through ereaders and tablets. A few recent examples: Last week ...
predictions

6 Tech Trends to Watch in 2012

Happy New Year, Get Elastic readers! As we enter 2012 and get back to work, here are 6 tech trends impacting digital commerce that should garner plenty of attention in the upcoming year. 1. The ‘Internet of Things’ comes of age While we haven’t ...
Woman playing game on mobile phone

5 Fascinating Mobile Gaming Facts

The widespread adoption of iOS and Android devices has led to massive changes in the retail portable game category. With smartphone and tablet sales on the rise, game app downloads hugely popular, and cloud gaming poised to take off, the future of mobile ...
Angry Birds Christmas

Smartphone Gamers: We’re Giving Away a Kindle Fire

If you live in the U.S. and like to play games like Angry Birds on your smartphone (iPhone, Droid etc.), please take our survey on mobile phone gaming for your chance to win a brand new Amazon Kindle Fire ($199 value). It will only take 8-10 minutes ...
Reading news on an iPad

How Tablets are Changing Content Creation and Consumption

We recorded the following video live at meshwest in Vancouver on December 5. Meshwest is a one-day event about what’s next online for marketers, entrepreneurs, the media and citizens. Linda sat down with Mathew Ingram, a co-founder of the meshwest ...
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