Q&A From Ratings and Review Webinar
The following is the question-answer period of a webinar we did with PowerReviews. Unfortunately we do not have a transcript of the webinar itself or a replay due to technical difficulties, but there is still value in the following information if you’re curious about customer reviews for ecommerce sites.
Questions and Answers
What about moderating “dirty words” from reviews? How much of an effort is that?
Jason Billingsley: PowerReviews offers a profanity filter and it is basically automatic. Other review solutions like Bazaarvoice likely have the same capabilities. If you are using an out-of-the-box system included with your ecommerce software, it will vary – there will be no 1st level moderation by a service provider so you will be on the hook for ALL moderation. I have seen numbers in the 10% range for the amount of reviews that need some level of scrubbing.
Feeling Abandoned? Shopper Leaves Cart in Crazy Ecommerce Video #7
Everyone gets distracted when shopping online. That’s one of the nice things about shopping via the web – you can take a phone call, refill your coffee, walk the dog, quick nap in the hammock … then come back and your order is still there. The flip side of this scenario is the theme of sorts for Crazy, Messed-up World of Ecommerce video #7 “Abandoned.”
Video #7 – Abandoned
SOA Package on Baseline Outlines the Plan from Aeroplan
All buzzwords aside, companies really want something that will work with their business model and manage to do so at a cost which allows a reasonable chance of reaching profitably goals. In a comprehensive editorial package of articles and related resources about Service Oriented Architecture in Ziff Davis’ Baseline Magazine on July 12th 2007, David F. Carr explores Aeroplan’s use of open source and standards-based components – including Elastic Path – in their complicated business scenario.
Carr’s report, “Improving Ties to Business Partners” explains Aeroplan’s modus operandi, “Aeroplan “sells” mileage credits to partners, such as credit card issuers—who then offer them as rewards to customers. These customers can trade credits for air travel, car rentals and merchandise. SOA enables Aeroplan and its partners to exchange customer and other data in legacy systems to make the rewards program work.”
SEO Secrets for Online Retailers
The following is the slide deck for an Elastic Path webinar we presented with Stephan Spencer of Netconcepts with questions and answers from the webinar. Sorry, the webinar is not available for replay.
Slow Load Times are Funny, … Right? Crazy Ecommerce Video #6
Do not adjust your screen! The eagerly awaited episode 6 of (everyone sing it now), “The Crazy, Messed-up World of … Ecommerce” series Bananarama…rama…rama…rama crawls into the issue of ssssllloooowwww site load times and resultant errors.
Beware – As you watch the video, you may experience the dread and frustration of a server bonking out mid-session. You know when you are shopping along and all of a sudden the server drags to a slow crawl and by the time the hourglass/spinny-wheel stops, the site has lost it’s marbles. Your flow is lost and the site seems to have no idea where you were/are, what you were looking for and throws you back a heinous error. Fun over – insert coin to play again. Plus bananas are inherently funny.
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