David Chiu

About David Chiu

Bio: David is Ecommerce Industry Strategist at Elastic Path. David is a veteran internet commerce and marketing specialist, with fifteen years of experience delivering business solutions to Fortune 500 companies. Prior to joining Elastic Path, David was Director of Product Management at a global ecommerce software company and an award-winning information architect and designer for prominent interactive marketing agencies including Publicis Modem and MacLaren McCann, where he was a senior creative responsible for the online positioning of key consumer brands including Johnson & Johnson, Nestle, RBC Financial and Rogers Communications. He is a graduate of the University of Guelph, with a BA in Information Systems and Human Behavior.


monetizing-apis

Monetizing Commerce APIs [Video]

I recently had the opportunity to sit down with Matt McLarty of Layer 7 Technologies‘ Tech Talk Tuesday to discuss the monetization of APIs, and particularly talk about Cortex (commerce API), the first “intelligent API” for ecommerce. ...
A man wearing a blue T-shirt and a gray shirt

Can Media Companies Get Their Mojo Back?

Elastic Path recently hosted a webinar series focused on digital commerce. Part two, entitled A Look Inside Tomorrow’s Digital Commerce Platform, features Forrester Research Senior Analyst Peter Sheldon, and is now available for viewing. Don’t ...
Key unlocking a mobile phone

4 Reasons Why Entitlements Are The Future of Digital Content

Not long ago, owning content meant holding a physical item – either you had a disc in hand, or you didn’t. Distribution and storage may have changed dramatically with digital formats, but ownership was still mostly defined by the files you had ...
sbux-card-mobile

Why Engagement Matters Most In Digital Commerce

Much of online retailing revolves around the idea of a slippery funnel designed to push visitors as quickly as possible towards conversion. It’s a transaction paradigm that heavily influences how we practice and measure successful ecommerce. But ...
Re-Platforming

Today’s Top 10 Ecommerce Re-Platforming Mistakes

Now that the typical enterprise ecommerce system has grown into a tangled network of business-critical applications, planning a re-platforming project has become vastly more difficult than it used to be. While it was never a good idea to rush headlong ...