About David Chiu

Bio: David is Ecommerce Industry Strategist at Elastic Path. David is a veteran internet commerce and marketing specialist, with fifteen years of experience delivering business solutions to Fortune 500 companies.Prior to joining Elastic Path, David was Director of Product Management at a global ecommerce software company and an award-winning information architect and designer for prominent interactive marketing agencies including Publicis Modem and MacLaren McCann, where he was a senior creative responsible for the online positioning of key consumer brands including Johnson & Johnson, Nestle, RBC Financial and Rogers Communications.He is a graduate of the University of Guelph, with a BA in Information Systems and Human Behavior.

Monetizing Commerce APIs [Video]

I recently had the opportunity to sit down with Matt McLarty of Layer 7 Technologies‘ Tech Talk Tuesday to discuss the monetization of APIs, and particularly talk about Cortex (commerce API), the first “intelligent API” for ecommerce. ...
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Can Media Companies Get Their Mojo Back?

Elastic Path recently hosted a webinar series focused on digital commerce. Part two, entitled A Look Inside Tomorrow’s Digital Commerce Platform, features Forrester Research Senior Analyst Peter Sheldon, and is now available for viewing. Don’t ...
Key unlocking a mobile phone

4 Reasons Why Entitlements Are The Future of Digital Content

Not long ago, owning content meant holding a physical item – either you had a disc in hand, or you didn’t. Distribution and storage may have changed dramatically with digital formats, but ownership was still mostly defined by the files you had ...

Why Engagement Matters Most In Digital Commerce

Much of online retailing revolves around the idea of a slippery funnel designed to push visitors as quickly as possible towards conversion. It’s a transaction paradigm that heavily influences how we practice and measure successful ecommerce. But ...

Today’s Top 10 Ecommerce Re-Platforming Mistakes

Now that the typical enterprise ecommerce system has grown into a tangled network of business-critical applications, planning a re-platforming project has become vastly more difficult than it used to be. While it was never a good idea to rush headlong ...
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The opinions expressed here are of the individuals and do not necessarily reflect the views of Elastic Path.