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E-Mail: janis.lanka@elasticpath.com

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A/B Test Case Study: Can Split Test Results Be Trusted?

In the spirit of the Winter Olympic games that ended last week, I would like to talk about the “winner” of the final A/B experiment we did for the Official Vancouver 2010 Olympic Store. We already achieved significant improvement with help ...

A/B Test Case Study: Homepage

This post is contributed by Janis Lanka (@janislanka, who manages front-end development for Elastic Path Software. This post is a continuation of a series of posts related to conversion optimization for the Official Vancouver 2010 Olympic Store. Following ...

A/B Test Case Study: Location of Size and Color Options Mattered

This post is contributed by Janis Lanka (@janislanka, who manages front-end development for Elastic Path Software. Continuing our case study in conversion optimization for the Official Vancouver 2010 Olympic Store (see last week’s post if you missed ...

A/B Test Case Study: Single Page vs. Multi-Step Checkout

This post is contributed by Janis Lanka (@janislanka, who manages front-end development for Elastic Path Software. A little while back, I wrote on Elastic Path’s Grep Community blog about our decision to change to a two-page checkout process. We ...
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