The Big Ecommerce Conference Contest: Congratulations to Our Winners!
Thanks to all our entrants to our first ever BIG Ecommerce Conference Contest! And thanks to all our new subscribers.
We are pleased not only to announce winners but to remind you of these great events upcoming:
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Event: Shop.org Annual Summit 2008 |
Bloggers Digest – 8/22/08
If you’re new here, welcome! And thanks for subscribing to Get Elastic. Friday is Blogger Digest day where we highlight posts from other blogs that are of value and interest to online retailers and Internet marketers.
Linda deserved a day off so today’s Ecommerce Blogger’s Digest is the Search Engine Strategies edition brought to you by me, Jason Billingsley. I have big shoes to fill. Naturally, all of the links today are search related so get your SEO hat on (choose a color) and get clicking.
Tis’ the season for conferences (why not win a free full passes to Shop.org, Online Market World, or SMX East in our Big Ecommerce Conference Contest?) and here are some tips on how to make the most out of internet marketing conferences.
Couldn’t make it to SES San Jose? Andy Beal of Marketing Pilgrim was on site snapping photos of all the things you missed, including the legendary Google Dance. You can also see many more SES photos from the TopRank Online Marketing team on Flickr.
John Chow Talks Affiliate Marketing
Affiliate marketing has been a hot topic since the heated session at the Internet Retailer Conference in Chicago. With Affiliate Summit East happening next week, let’s listen to what John Chow, one of the most famous affiliates in the world, has to say about affiliate marketing, and how to treat “super affiliates.”
Stop Google Analytics From Stealing Your Valuable AdWords Keyword Data
Are you a Google AdWords advertiser using Google Analytics? STOP! You MUST read this post because you are losing money daily and we are going to help you stop the bleeding.
There is a problem with the default functionality of Google Analytics when used in conjunction with AdWords. Google Analytics (GA) doesn’t report the actual phrase a shopper entered into the search bar, only the keyword phrase you are bidding on.
Let me explain:
- You bid on the keyword ’shoes’ using ‘broad match’
- A shopper searches for ‘blue suede shoes’
- The Traffic Sources > Keyword report in GA shows the search as just ’shoes’
Even worse, Google likes to use synonyms when your terms are under the broad match type (called automatic matching or extended broad match).
Product Recommendation Engines Improve Customer Experience – Internet Retailer 2008
Interview on product discovery using automated product recommendations with Scott Doan, VP Sales, Strands from the Internet Retailer Conference & Exhibition 2008 in Chicago.
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